Three busy days saw creativity, business, engagement and comprehensive training offers take centre stage at the hair & beauty event in Madrid.
The official numbers report a total of 42,151 trade professionals taking part in the Salón Look trade fair and exhibition. Participants were welcomed by more than 250 companies representing over 500 brands from 17 different countries including Germany, Argentina, Belgium, Brazil, China, Colombia, South Korea, France, Italy, Ireland, Liechtenstein, Pakistan, Poland, Portugal, Romania and Switzerland. It was a perfect opportunity to share information and learn about new developments in image creation, appliances, hairdressing, barbering, cosmetics, make-up and nails.
“This has been a truly special event for us and we hope to celebrate another 25 years, and many more, as the most important business platform for this sector in our country,” said Director, Julia González. “This is why we will continue working to make this the best-rounded fair, both in terms of exhibitors and brands and in the programme of activities.”
A high-quality commercial environment helped participants generate new business opportunities through presentations of innovative products, devices and formulas witnessing the health and vitality of the sector.
The programme of activities that accompanied the fair enjoyed extensive support. Among the different forums, activities and meetings scheduled, the programme brought together more than 5,000 trade professionals who learned and trained at events like the 15th Aesthetics Congress, Business Meeting, Signature Massages and Masterclasses in Micro-Pigmentation.
In addition to these activities. the International Buyers Programme, organised by Stanpa in collaboration with Salón Look and ICEX, resulted in nearly 200 business meetings in the Incoming Mission of International Buyers and Distributors of Cosmetics and Perfumery Products, comprising a delegation of eleven international distribution companies from six countries in the Eastern European region and 40 Spanish perfumery and cosmetics manufacturing companies.
The crowning moment of the 25th anniversary of Salón Look came during the Figaro Awards when David Siëro from Salón Siëro was named Spanish Hairdresser of the Year.
The appointment for the 2024 edition of Salón Look is from October 18th – 25th 2024 at IFEMA MADRID.
Stay up to date with all the news on the Salón Look website.