The mastery of the Italian professional hairdryer manufacturer earns global accolades.
Hong Kong, Cosmoprof Asia 2019
Parlux hairdryers were among the most popular at the 24th edition of Cosmoprof Asia, the most important south East and Asia trade exhibition in the beauty and hair industry held at the Hong Kong Convention and Exhibition Centre. This year the large Parlux booth, organized by Renovo Essentials, Parlux distributors for China and Hong Kong, focused on the presentation of two of their latest hair dryers: Parlux ALYON® and Parlux 3200® PLUS.
“Made in Italy”, high quality, ultra-professional hairdryers: these are the most appreciated features of Parlux production with particular emphasis on the latest models the Parlux ALYON® and the Parlux 3200® PLUS.
The Alyon model is very powerful, (2250 Watt), lightweight, long-life, (3000-hour lifespan) includes a new motor K–ADVANCE Plus® and two technological inner devices: the HFS system (Hair Free System) and the Air Ionizer Tech (negative ions emitter) for very quick dryings and soft, shiny hair.
The 3200® PLUS model is a restyling of a classic Parlux model, already a best-seller in its category, which is now presented in a new technologically improved version, together with a new aspiration concept which guarantees improved airflow, less noise, and very quick, powerful drying.
Turin (Italy), ON-HAIR 2019
The best proposals of the moment were also present at Parlux Booth at On-Hair by Cosmoprof (17-18 November), at the PalaAlpitour in Turin, Italy.
On Hair, now in its 10th edition, represents a great gathering entirely dedicated to hairdressers and hairstyling, enlightened by the participation of some of the most famous Italian and international hairstylists who display top-class hair fashion shows and trendy hairstyling
Among the many meetings, seminars and hair fashion shows on the stage of ON-HAIR, the one proposed by the well-known Turin hairstylist Mario Firriolo and his artistic team, Parlux testimonial, with original hair fashion creations made exclusively with the aid of Parlux ALYON® hairdryer .
Naples (Italy), Aestetica 2019
From 9 – 11 November, the Fair of the Oltremare in Naples hosted the 23rd edition of AESTETICA, three days dedicated to all aspects of the world of beauty: cosmetics, hairstyle, make-up, nail, trichology.
Over 40 thousand visitors for this event, which has become an unmissable appointment for all operators, especially those coming from central and southern Italy.
As usual, in addition to the extensive program of targeted conferences, seminars and hair fashion live shows, there was also a vast range of products, services and innovative accessories on display.
Well-known for over 40 years in this area, Parlux has become synonymous with professional quality hair dryers. A wide range of devices was exhibited at the booth of distributor Fulvio Fusco. The newest models, as expected, attracted a great deal of interest among visitors – especially hairdressers – who have learned, often by testing it directly, its technical features.