A centenary represents a milestone that only a few companies in the world will ever be able to achieve; it is even more significant in the case of Keune Haircosmetics, which boasts a successful past and a brilliant present across international markets.
On Sunday, June 19th, the Dutch family-owned company hosted an event of international stature at RAI Amsterdam. On stage were two generations of the Keune family: Eelco from the 3rd generation, who is running the company together with his father, George.
With a mesmerising catwalk show and the introduction of limited-edition hair products, the celebration put on by the Netherlands-based global haircare brand was nothing short of amazing. To top it off, King Willem-Alexander awarded Keune the Royal Predicate, an honour reserved for companies that have existed for at least a century and are of great importance in their field.
After receiving the award, Keune Haircosmetics will be known as Royal Keune Haircosmetics. The predicate symbolises the respect, appreciation and trust that the King of The Netherlands has for the company.
International fame, Dutch roots
More than 3,000 guests came from all over the world to celebrate Keune Haircosmetics’ anniversary reflecting the international character of the Dutch company, which operates in no less than 85 countries. None other than Duncan Laurence, winner of the 2019 Eurovision Song Contest, welcomed visitors from the Netherlands and abroad with a dazzling performance.
Looking back and forward
For Keune’s 100th anniversary with the theme ‘Reflections’, it was only fitting to look back at the company’s remarkable history and development into a global hair brand. But Keune also looked ahead during the event with a catwalk show featuring the most innovative hair looks created by international artists Ilham Mestour and Daniel Yap.
As in the past 100 years, Keune Haircosmetics will remain loyal to hairdressers in the future. The family-owned company is also committed to building a sustainable future for generations to come. Keune has therefore launched an ambitious sustainability strategy which focuses on three pillars: CO2 footprint, recycling and social responsibility.
“A centenary is a milestone that not many companies get to celebrate,” said CEO, Eelco Keune. “The key is to always keep innovating. Innovation is part of our DNA: my grandfather Jan Keune had a drugstore, but he spent just as much time in his laboratory. We are proud that we have been able to keep this curious spirit and urge to innovate in us. We continue to look ahead for development opportunities and new ways to make an impact. We do this not only for the hairdressers and stylists with whom we have been working for the past 100 years but also for future generations. We do this by developing products that are even better and cleaner, so that we can make the world a little bit more beautiful.”