The EsteticaExport project can count on the daily commitment of dozens of professionals in every discipline, from specialized editors, export managers and consultants, to the best digital managers in the media industry. For our team we have recruited some of the most talented beauty market experts in the most important areas of global business. It is likely that you will meet them at some of the most important beauty market exhibitions around the world.
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Pier Giorgio ScrimaglioEsteticaExport Project Leader
Pier Giorgio started with the Estetica Family in 1984 as Area Manager for Italy. In 1990 he was committed to developing the new-born Estetica European issues as Area Manager for local sales forces. The next 20 years were spent consolidating new markets and operating across the roles of export, area and commercial manager, independently or jointly with distributors and importers. Today he is the director of the EsteticaExport Project, leading a Corporate Division of 80 people and 23 local offices around the World, on a mission to support the consolidation and development of companies on international markets.
Sergi BancellsInternational Editorial Director
Sergi joined the Estetica Network team 12 years ago in 2007 as area manager for Estetica Spain and Estetica Mexico. Two years later, he began covering the Latin American area as well. In 2013 Sergi was relocated to Miami to focus on the USA market, leading all Estetica USA activities over the last 5 years. He is also at the helm as General Secretary of the AIPP, International Association of the Professional Press award programme.
As international sales manager, Luca boasts ten-years experience in selling digital services, industry events and project management, where his negotiation skills with suppliers and customers were honed and perfected. Today he manages advertising budgets and keep customers satisfied and coming back for more and continued results by setting up business and e-commerce models based on the company’s in-depth knowledge and experience in web marketing. Luca focuses on developing business through the management of customer portfolios.
Paolo started his career as a daily paper’s journalist. In 1994 he began his adventure in the Cosmetic sector. He was Marketing Director for professional Italian Brand, like Medavita and Creattiva as well as for Hairstylists creative groups, like EVOS. He has cooperated with Estetica Group since the 90ies developing brand magazines and fashion collections. Later his career evolved in the Cosmetics Export Sector and he acquired a vaste experience in Asia as well as in European and North American markets. In 2006 he moved to China working as a marketing consultant for different International Companies. Back to Italy in 2016, he met Estetica again and, thanks to his experience in the Chinese market, became the Project Manager of Beautybit: online stores in China to sell Italian Cosmetic brands in the Chinese Market.
Luisa BarberisAsia-Pacific, Brazil & Middle East
Luisa’s strong relationships with distributors, operators in the European, Asian, Pacific, Brazilian and Middle East markets have been expertly cultivated over more than 30 years. During this time she has participated in over 200 exhibitions worldwide, promoted magazines and supported local businesses and industries
Gary KellyUnited Kingdom
As the Editor, and then Editor-in-Chief of Estetica magazines since 1995, Gary was also instrumental in the launch, development and management of Estetica UK's website EsteticaMagazine.co.uk, launched to meet the digital needs and demands of clients and readers. Throughout the growth and evolution of digital communications, Gary has overseen Estetica UK's social media platforms to identify new marketing opportunities and to enhance and promote both Estetica's profile as well as those of its corporate clients
Nives CarenaUnited States of America
Nives has racked up over 32 years at Estetica, where she is currently the Director of Advertising and PR for EsteticaUSA. Her strong points are communication skills and her outstanding ability to create new positive marketing contacts. Over the years, Nives has gained extensive knowledge of both UK and US markets, brands and management organisations and personalities in the Beauty Industry.
Marie ScaranoUnited States of America
As a long-time American ex-patriot living in Italy, Marie works as a free-lance translator and writer, collaborating with EsteticaNetwork as the Managing Editor and journalist of the Estetica USA magazine and digital platforms as well as English language consultant for nearly a decade.
Marie started her career as a journalist at the Italian Tourist Office in Paris, where she was in charge of producing B2B magazines. The in-depth knowledge gained in the position rewarded her with several job offers from such prestigious publications as Ulisse, Le Figaro, L'Express Magazine, and others. Passionate about the production of B2B magazines, but also of B2C, she embarked on her collaboration with Estetica in 2000, as a journalist and coordinator of editorial products for important hair cosmetics brands, gradually becoming involved in Hairstyle and Beauty reviews. Since 2012 she has been Editor-in-Chief of EsteticaFrance magazine.
A journalist specialized in beauty, Editorial Director of the Spanish edition of Estetica Magazine, Deputy Director of the women’s magazine Mía, and Director of the bellezaactiva.com website, Elisabet also owns a communications consulting business that is specialized in Culture and Beauty. Since embarking on her career in 1984, she has collaborated with the most prestigious women’s magazines in Spain, joining Estetica in 2013.
As an entrepreneur for 25 years, engaged in business consultancy to companies in the strategic sector of Media Marketing, as of 2014 Anja has been responsible for the Deutsche Ausgabe editions of Estetica Magazine and EsteticaNetwork , as well as the group's commercial relations in Germany, Austria and German-speaking Switzerland.
Ronald VedderThe Netherlands
With 28 years of experience in publishing industries, including 11 years as the Sales Director in the Estetica family, Ronald also continues to support important cosmetic companies as a sales development consultant in the Netherland and Germany.
Renee LeeChina - Hong Kong
Renee is our Editor-in-Chief of Estetica China from Hong Kong, having worked in media and publishing for international and local fashion magazines for more than 30 years. In 1999 she opened her own advertising company and ten years later she successfully obtained the publications and franchise rights for Estetica China from ESAV Italy.
Lars Lund-NielsenNorthern Europe Countries
A highly experienced business executive with an international management background in business services, IT, Media and industry with 20 years of online-internet-digital activities, Lars is involved in more than 25 acquisitions in Europe and abroad. He considers himself a citizen of the world, having studied 4 years in London, earning a Masters in Business Administration, attending the Copenhagen Business School, and gaining widespread know-how in a variety of businesses, ranging from major blue-chip corporations (Matrix) to smaller organizations.
Frini graduated in International Relations from the University of Kent and is currently working as the Director Publication for the Estetica Hellas Edition in Greece. She is also responsible for managing the most important Hair Products Award on the Greek market, for which she constantly develops and maintains relations with leading companies and distributors in Greece.
Thanks to his work with Estetica Magazine, Erkan has been gaining experience in the hairdressing industry since 2004. Today he is the editor-in-chief of Estetica Magazine and hairist.com.tr web site, both dedicated to the hairdressing sector. He continues to maintain relations in the hairdressing industry both in Turkey and abroad and has been a member of AIPP since 2004. Erkan graduated from Shanghai Fudan University China and currently speaks English, Italian and Chinese.
Ivan PechoCzech & Slovak
As the owner and a Managing Director of Igema, which has been publishing the Czech & Slovak edition of Estetica magazine since 2012, Ivan brings over 20 years of experience in the professional cosmetics industry to our team. He begain working in professional hairdressing trade publications in 1998, when he founded the first professional hairdressing magazine in Slovakia. Ivan also holds an M.S. degree from the Technical University in Bratislava and currently speaks Slovak, Czech, German, English and Russian.
Since August 2008, Ewa has been the President of the Board and owner of the publishing company Beauty Business Partner Ltd. (former Estetica Polska sp. z o.o.). The company portfolio includes publications like Estetica Poland (b2b, licence base), Estetica Beauty, B2B services, conference and training activities, the creation of data bases, newsletters and e-mailing activities, and marketing research.
Raed MardasMiddle East
Raed joined Estetica in 2017 as a Business Development Manager, dealing with management, advertising, product and market studies, events, campaigns and promotional planning, packaging and labeling, production and printing. He is committed to maintaining close relations and continued collaboration with all the distributors in the area and his partnership with the Nazih Trading Group.
Lucian MiessRomania & Moldova
As the owner of Ingo Trade International, which includes GETT'S Salons, Lucian has been publishing the Romania & Moldova Edition of Estetica Magazine since 2007. He boasts more than 22 years of experience in the beauty industry, after starting work as a professional hairdresser in 1997, the year he founded GETT'S Salons. Today GETT’S is one of the leading luxury beauty salon networks in Romania, currently counting 10 salons nationwide.
Bojan boasts over 20 years of experience in publishing and has been with Estetica as Director/Licensing and Development for the past 3 years. His activities keep in in constant contact with all the main distributors and buyers in the cosmetics field in both Serbia and Croatia.
Elena has been working for over 30 years at EsteticaNetwork as a Licensing Manager, developing and maintaining relations with distributors and buyers worldwide. She is also in charge of the circulation and distribution of ESTETICA’s publications and the development of new markets, as well as partnerships and agreements with all the most important international exhibitions.
Olga holds a degree in Education from Moscow State University as Master of Philology and has worked as the publisher-editor, Editor-in-Chief of "Hair's How”. Since 2001 she has been Editor-in-Chief of "Estetica Russia”. Now with over 30 years of experience in the Russian cosmetic industry, Olga continues to maintain strong contacts with companies, exhibitions and leading distributors in the hair and beauty sector.
Contact via email. No obligation, no spam.