Meet our dedicated team of

Market Experts

The EsteticaExport project can count on the daily commitment of dozens of professionals in every discipline, from specialized editors, export managers and consultants, to the best digital managers in the media industry. For our team we have recruited some of the most talented beauty market experts in the most important areas of global business. It is likely that you will meet them at some of the most important beauty market exhibitions around the world.

Contact via email. No obligation, no spam.

Pier Giorgio Scrimaglio

EsteticaExport Project Leader

Pier Giorgio started with the Estetica Family in 1984 as Area Manager for Italy. In 1990 he was committed to developing the new-born Estetica European issues as Area Manager for local sales forces. The next 20 years were spent consolidating new markets and operating across the roles of export, area and commercial manager, independently or jointly with distributors and importers. Today he is the director of the EsteticaExport Project, leading a Corporate Division of 80 people and 23 local offices around the World, on a mission to support the consolidation and development of companies on international markets.

Sergi Bancells

International Editorial Director

Sergi joined the Estetica Network team as area manager for Estetica Spain and Estetica Mexico. Two years later, he began covering the Latin American area as well. In 2013 Sergi was relocated to Miami to focus on the USA market, leading all Estetica USA activities over the last 5 years. He is also at the helm as General Secretary of the AIPP, International Association of the Professional Press award programme.

Luca Pissimiglia


As international sales manager, Luca boasts ten-years experience in selling digital services, industry events and project management, where his negotiation skills with suppliers and customers were honed and perfected. Today he manages advertising budgets and keep customers satisfied and coming back for more and continued results by setting up business and e-commerce models based on the company’s in-depth knowledge and experience in web marketing. Luca focuses on developing business through the management of customer portfolios.

Paolo Maggi


Paolo started his career as a daily paper’s journalist. In 1994 he began his adventure in the Cosmetic sector. He was Marketing Director for professional Italian Brand, like Medavita and Creattiva as well as for Hairstylists creative groups, like EVOS. He has cooperated with Estetica Group since the 90ies developing brand magazines and fashion collections. Later his career evolved in the Cosmetics Export Sector and he acquired a vaste experience in Asia as well as in European and North American markets. In 2006 he moved to China working as a marketing consultant for different International Companies. Back to Italy in 2016, he met Estetica again and, thanks to his experience in the Chinese market, became the Project Manager of Beautybit: online stores in China to sell Italian Cosmetic brands in the Chinese Market.

Luisa Barberis

Asia-Pacific, Brazil & Middle East

Luisa’s strong relationships with distributors, operators in the European, Asian, Pacific, Brazilian and Middle East markets have been expertly cultivated over more than 35 years. During this time she has participated in over 200 exhibitions worldwide, promoted magazines and supported local businesses and industries

Gary Kelly

United Kingdom

As the Editor, and then Editor-in-Chief of Estetica magazines since 1995, Gary was also instrumental in the launch, development and management of Estetica UK's website, launched to meet the digital needs and demands of clients and readers. Throughout the growth and evolution of digital communications, Gary has overseen Estetica UK's social media platforms to identify new marketing opportunities and to enhance and promote both Estetica's profile as well as those of its corporate clients

Nives Carena

United States of America

Nives has racked up over 35 years at Estetica, where she is currently the Director of Advertising and PR for EsteticaUSA. Her strong points are communication skills and her outstanding ability to create new positive marketing contacts. Over the years, Nives has gained extensive knowledge of both UK and US markets, brands and management organisations and personalities in the Beauty Industry.

Marie Scarano

United States of America

As a long-time American ex-patriot living in Italy, Marie works as a free-lance translator and writer, collaborating with EsteticaNetwork as the Managing Editor and journalist of the Estetica USA magazine and digital platforms as well as English language consultant for nearly a decade.

Catherine Du Villard


For more than 35 years, Catherine has worked in strategic marketing consulting for companies in various sectors including cosmetics. She has also worked as a sales representative for various French press groups. In 2019, she joined the Estetica France team, where she manages business development for the French, Belgian and French-speaking Swiss markets. She also supports the growth of French companies in international markets through EsteticaExport.

Elisabet Parra


A journalist specialized in beauty, Editorial Director of the Spanish edition of Estetica Magazine, Deputy Director of the women’s magazine Mía, and Director of the website, Elisabet also owns a communications consulting business that is specialized in Culture and Beauty. Since embarking on her career in 1984, she has collaborated with the most prestigious women’s magazines in Spain, joining Estetica in 2013.

Anja Hock-Wagner


As an entrepreneur for 25 years, engaged in business consultancy to companies in the strategic sector of Media Marketing, as of 2014 Anja has been responsible for the Deutsche Ausgabe editions of Estetica Magazine and EsteticaNetwork , as well as the group's commercial relations in Germany, Austria and German-speaking Switzerland.

Ronald Vedder

The Netherlands

With 28 years of experience in publishing industries, including 11 years as the Sales Director in the Estetica family, Ronald also continues to support important cosmetic companies as a sales development consultant in the Netherland and Germany.

Renee Lee

China - Hong Kong

Renee is our Editor-in-Chief of Estetica China from Hong Kong, having worked in media and publishing for international and local fashion magazines for more than 30 years. In 1999 she opened her own advertising company and ten years later she successfully obtained the publications and franchise rights for Estetica China from ESAV Italy.

Mehmet Yavuz Er


As the young and dynamic 2nd generation entrepreneur of IPEKYOLU International Exhibitions Ltd, Yavuz has been involved in organizing 13 editions of international beauty trade shows in Istanbul, Turkey since 2005. Currently leading the BEAUTYISTANBUL International Exhibition, the fastest growing beauty trade show as the Project Manager, he is an expert in digitalization and marketing in the exhibitions industry.

Frini Latou


Frini graduated in International Relations from the University of Kent and is currently working as the Director Publication for the Estetica Hellas Edition in Greece. She is also responsible for managing the most important Hair Products Award on the Greek market, for which she constantly develops and maintains relations with leading companies and distributors in Greece.

Erkan Güzel


Thanks to his work with Estetica Magazine, Erkan has been gaining experience in the hairdressing industry since 2004. Today he is the editor-in-chief of Estetica Magazine and web site, both dedicated to the hairdressing sector. He continues to maintain relations in the hairdressing industry both in Turkey and abroad and has been a member of AIPP since 2004. Erkan graduated from Shanghai Fudan University China and currently speaks English, Italian and Chinese.

Ivan Pecho

Czech & Slovak

As the owner and a Managing Director of Igema, which has been publishing the Czech & Slovak edition of Estetica magazine since 2012, Ivan brings over 25 years of experience in the professional cosmetics industry to our team. He begain working in professional hairdressing trade publications in 1998, when he founded the first professional hairdressing magazine in Slovakia. Ivan also holds an M.S. degree from the Technical University in Bratislava and currently speaks Slovak, Czech, German, English and Russian.

Ewa Cesarz-Marcinkowska


Since August 2008, Ewa has been the President of the Board and owner of the publishing company Beauty Business Partner Ltd. (former Estetica Polska sp. z o.o.). The company portfolio includes publications like Estetica Poland (b2b, licence base), Estetica Beauty, B2B services, conference and training activities, the creation of data bases, newsletters and e-mailing activities, and marketing research.

Szabolcs Győri


Szabolcs Győri's developed platform is Beauty World Net, which incorporates the salon-finder and online booking system functions in a beauty information platform, has had great success in the Hungarian beauty market, and has reformed with its digital services. He is a true professional in the industry. One of the most prestigious hair shows in Central Europe is founded and hosted by Szabolcs - he is an avid supporter of the hairdressing industry and maintains a close-knit relationship with professionals, distributors, and multinational companies alike. With the introduction of Estetica Hungary, he has created a new inspirational foundation for the Hungarian hairdressing community.

Lucian Miess

Romania & Moldova

As the owner of Ingo Trade International, which includes GETT'S Salons, Lucian has been publishing the Romania & Moldova Edition of Estetica Magazine since 2007. He boasts more than 22 years of experience in the beauty industry, after starting work as a professional hairdresser in 1997, the year he founded GETT'S Salons. Today GETT’S is one of the leading luxury beauty salon networks in Romania, currently counting 10 salons nationwide.

Bojan Voulin


Bojan boasts over 25 years of experience in publishing and has been with Estetica as Director/Licensing and Development. His activities keep in in constant contact with all the main distributors and buyers in the cosmetics field in both Serbia and Croatia.

Elena Flaugnatti


Elena has been working for over 35 years at EsteticaNetwork as a Licensing Manager, developing and maintaining relations with distributors and buyers worldwide. She is also in charge of the circulation and distribution of ESTETICA’s publications and the development of new markets, as well as partnerships and agreements with all the most important international exhibitions.

Andrea Rosa

United States of America

Andrea was born and raised Italy, but business brought him to live in Germany, USA and Spain and travel the world. After graduating law school, he spent 15 year in the ICT Industry. In 2010 approached Beauty Industry as Global Export Manager and Private Label Manager. He founded IPLCC in 2015 and joined The Kirschner Group in 2017 as a Private Label Specialist, aside from his roles of Sales Representative and European Team Leader. Countless of brands and custom products sold trough the 6 Continents and his constant presence in any major beauty events, make of Andrea Rosa the perfect point of reference for any Private Label Project.

Nicolò Costanzo


Italian Fair Service has been the exclusive agent for Italy for numerous trade fairs held abroad since 2000. The long experience in international markets and in the sectors in which they operate, allow them to recommend the best fair that suits your needs and business characteristics. They have organized the participation of Italian companies in foreign trade fairs in more than 55 countries around the world.

Contact via email. No obligation, no spam.

Nothing to sell, no spam. Just business info.

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