Cosmoprof Worldwide Bologna 2019 closed with resounding success, a record number of attendees, and an increase in the number of visitors.

When the doors closed on the Cosmoprof Bologna Fair District in March after a wildly successful run, Gianpiero Calzolari, President of BolognaFiere, weighed in with positive figures after drawing the bottom line, demonstrating that the event continues to grow and is confirmed as a landmark  exhibition event for the entire beauty industry.

“Cosmoprof Worldwide Bologna 2019 has achieved an important goal, with over 265,000 cosmetic beauty professionals, and an increase in visitors from abroad by 10%” – said Calzolari, President of BolognaFiere – “These data, together with a record number of exhibitors – 3,033 companies from over 70 countries – makes us proud of the results, and give us the energy to face new projects. From Bologna, Cosmoprof Worldwide Bologna is ready to reach the whole world, with trade events on all continents. Together with Asia, North America and India, collaborations in the markets of South America and South-East Asia, and after the growth in Europe thanks to the acquisition of the German Health & Beauty group, we are now ready to explore new territories. All these projects are being put into reality thanks to the support of the Ministry of Economic Development, ITA – Italian Trade Agency, and our partner Cosmetica Italia – The Italian Trade Agency. For 2020, new projects are being defined both in Asia and in Africa. The Cosmoprof platform is going to become more and more international, to better fulfill the needs of companies in the sector.”

During the same days of the event, as the world was celebrating Earth Day, Cosmoprof Worldwide Bologna 2019 was also focusing on the importance of the industry to pay more attention to sustainability, energy savings and the correct use of environmental resources through targeted initiatives. NO. CO. – NO COMPROMISE, the installation of The Cosmopack Factory project, and contents expressed during Cosmotalks and installations with sustainable materials all highlighted a variety of environmental issues. More than 30 talks scheduled at the Service Center took place to SRO crowds and the interest piqued by the special areas dedicated to green beauty reflected and confirmed the latest tendency of professionals, companies, and consumers alike to seek out safer ecological, cruelty-free, and sustainable options.

“The associated companies attending the event have recorded a significant increase in the quality of contacts with sector operators” – added Renato Ancorotti, President of Cosmetica Italia – “As a consequence, companies have promoted a targeted offer of products and services. The quality and competitiveness of the Italian cosmetic industry on international markets are therefore confirmed once again. Not surprisingly, exports, up 3.6% to a value of 4,800 million euros, continue to support revenues, which exceed 11.2 billion euros, up 2.1%. These data support the positive figures of the fair as declared by our historic partner, BolognaFiere Cosmoprof: together we will continue to promote Made in Italy cosmetics in the world.”

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