The Alternative Hair Show is an iconic event whose prime objective is known to industry professional the world over: finding and promoting artistic hairdressers from across the globe whilst raising much needed funds for Fighting Leukaemia.
For the first time, the 2020 event entitled “INSPIRE” will be a digital one. Alternative Hair founder, Tony Rizzo, has presented the Alternative Hair Show every year since 1983 and the 38th Show should have taken place this year on October 11th in London. Sadly, the CoVid19 pandemic has made travel difficult and mass celebrations forbidden. But, it takes more than a pandemic to stop Tony Rizzo’s plans! If you can’t come to the Show, he will bring the Show to you. During the long weeks Tony was at home in ‘lockdown’ he was busy developing ideas and plans, talking to creative hairdressers across the globe as well as experts who could help him make his idea reality: The First Virtual Hair Event, IMAGINE which takes place on October 11th 2020.
“This is going to be an unforgettable, interactive show, where we will share the inspiring presentations from world-renowned artists and connect with all of them. At the same time, we are supporting the Fighting Leukaemia foundation as the Alternative Hair Show 2020 will be broadcasted via pay-per-view, so the audience can donate to continue funding the fight against leukaemia,” said Tony Rizzo to Estetica.
Supported by the same production team he has worked with over the years, as well as AHS Global President, Anthony Mascolo, Tony will present the amazing artistic teams in an incredible presentation to inspire and entertain the global audience. “Our idea is to present 24 of the best artistic teams in the world, including also some stunning new talent that hasn’t been present at the Alternative Hair Show before,” explains Tony.
What seemed impossible only weeks ago has now been realised. The show production is well under way and teams across the globe are planning their presentation – masses of creativity and total imagination. The event will also include the Virtual finalists of the International Visionary Awards with the winners announced live.
In fact, all the audience needs to do is imagine they’re in London watching the show and they’ll be in for a spectacular and exciting evening.