International Institutions are becoming more sensitive

The influence of International organisations as well as a rampant spread of awareness in Companies and Government Institutions worldwide are giving rise to concrete results in banning cruel laboratory testing on animals in the cosmetic industry and news items abound.

Cruelty Free International (a British animal protection and advocacy group at and DNV GL (the internationally accredited registrar based in Norway at  had an official meeting to talk about how being cruelty free can be an integral part of a company’s sustainable supply chain at the SDG Summit in New York. Their combined expertise can support cosmetics and personal care brands on their cruelty free journey.

One of the Sustainable Development Goals is to commit the United Nations and its member countries to responsible production. The ONGs contend that cruelty-free claims are integral to ethical beauty brands.

“Every day, millions of consumers decide to make purchases based on their individual preferences, attitudes and behaviours,” said Michelle Thew, CEO, Cruelty Free International. “Collectively, these decisions shape global patterns of production and consumption that will, to a great extent, determine whether we achieve SDG 12: Responsible Production and Consumption. When combined at scale, individual consumer purchase decisions can be a powerful way to drive real change. Those consumers want cruelty free products. I’m delighted to be able to work with DNV GL – the experts in value chains – to help more consumers exercise this choice and influence decision-makers to bring cosmetics animal testing to an end once and for all.”

In other news, it appears that the US Congress is considering a total ban on animal testing for cosmetics, according to a report published by Chemical Watch.

The Safe Cosmetics and Personal Care Products Act of 2019, which was introduced by Representative Jan Schakowsky, is bound to ban the practice across the country as well as usher in stricter labelling requirements for cosmetics and personal care products. “We should restore consumer confidence in the safety of beauty and personal care products by making safe cosmetics the new normal,” the Representative said on the sixth introduction of this legislation.