After several decades of success in skincare, Hyaluronic acid use has effectively been extended to products that can deliver hydration to the scalp and hair as well.
Hyaluronic acid is well in the skincare industry and most consumers are well familiar with it. It is most known for reducing wrinkles and even firming up the skin. It is therefore one of the most popular and successful ingredients found in facial skincare products.
Hair also suffers from the impact of aging. The use of harsh chemical treatments, impurities in water and the environment & weather all cause the hair to become dry and leave it looking tired and limp. Here’s where our star ingredients comes in. Just like with the face, the scalp also loses its vital acidity over time, as well as undergoing the inevitable aging process.
What is Hyaluronic Acid?
Hyaluronic acid (HA) is a giant molecule that is comprised of several atoms. It is capable of absorbing a vast amount of water, like a sponge. The acid in our body is responsible for the moisture level, the metabolic processes and the repair and protection of the skin. Acid naturally generates the body’s tissue cells and is responsible for the production of collagen.
Over the years, the body’s natural acid gradually decreases; consequently, we experience a decrease in the firmness of the skin and wrinkles appear. The role of the acid is to absorb the water and turn it into a thick liquid that creates volume and firmness in the skin. This acid is considered the star of the past decade in the field of skincare, both as an external treatment by injection and also as a food supplement; and now it is entering the field of haircare.
How it works on the hair
It treats the problem of dryness of the scalp, balancing the scalp, providing moisture, assisting with the strengthening of the hair follicles, providing lustre and vitality to the hair and protecting the hair quality over time. It also magnetises moisture to dandruff, as well as attaching moisture to the hair follicle.
Dry and damaged hair that needs moisture, tends to have dandruff which causes the moisture to escape from the hair follicle and not be absorbed. The addition of the hyaluronic acid ingredient to the hair helps the moisture to be absorbed and remain in the hair follicle. The result is lustrous, nurtured hair that looks healthy and vital.
For all these reasons, many international companies have begun to add hyaluronic acid to their haircare products
Hyaluronic acid stars in JUL’s new product line, specifically in the JUL Pro Repair series, which features a shampoo, serum, mask and cream for curls.
The series is designed to repair and treat dry or damaged hair and contains hyaluronic acid, hemp oil, Vitamin E and Shea butter, which help strengthen the hair follicle, help balance the scalp and provide moisture, lustre and vitality to the hair.
