After two years of absence due to the global health crisis, the organisers of Cosmetista Expo North & West Africa are committed to reconnecting with companies, helping them get in touch and once more make a difference in the world of hair & beauty.
The new dates for Cosmetista Expo North & West Africa, have been announced. The event will be held from 11th – 14th June 2022 at OFEC – Casablanca, Morocco.
Cosmetista Expo North & West Africa is the professional international exhibition for all the operators in the beauty, cosmetics and wellness sectors. The exhibition is a platform of exchanges between the African continent and other continents and represents the opportunity to develop partnerships at national and international levels. Its geographical position in Morocco offers a huge opportunity to connect brands, manufacturers and distributors coming from Africa, Europe and the Middle East .
Enhanced new features at the event are designed to help participants increase their visibility, while promoting products and services. All energy and investment has been aimed at improving the opportunity to find distributors and wholesalers, while keeping in touch with the key players in the local industry.
Due to increased media exposure and a desire to participate in international exhibitions, Cosmetista Expo is expected to improve its numbers in comparison to the 2019 edition, which saw an exhibition area of 2,000 sqm. showcasing 97 exhibitors including 25 arriving from 14 countries abroad. In total the 2019 event welcomed 17,000 visitors.
Social Network involvement is one of the special initiatives that make this event even more attractive: the Top 7 bloggers in Morocco will be actively taking part in the Cosmetista Expo experience. For four days, in the heart of the event, a social stand will be welcoming visitors for specialised meet-ups and workshops.
Within the premises, a specific area exclusively dedicated to workshops has also been planned. This offers a chance to discover new trends and the most recent developments in cosmetic product and service innovation.
Furthermore, Cosmetista Expo will be organising a rich schedule of hair fashion shows, at which top professionals will present their unique skills, including hairdressing, colouring and make-up techniques.