A focal point for the hair & beauty across Africa, Beauty Kenya 2024 is the right place to make new trading contacts and strengthen existing relationships.

The 5th edition of the East African Event will take place from February 23 – 25, 2024 at Sarit Expo Center, Nairobi. Beauty Kenya is the ideal global platform for companies in the hair & beauty industry from around the world to meet, showcase their products & services and interact with the largest distributors, suppliers, and importers from across Kenya, Eastern Africa and the Central African regions.

Exhibitors from 15 countries will be displaying a wide range of products including Hair & Beauty, Hair Products & Equipment, Wellness & Spa, Fitness, Health and Pharmaceutical & more.

A rich representative of international business visitors is expected to attend the show: Importers, Wholesalers, Distributors, Agents, Retailers, Beauty Salons, Spa Owners, Manufacturers, Beauty Academy and Senior Government Officials.

An Attractive Region for New Business
With a liberalized external trade system, an ever-growing economy, political stability and world-class infrastructure in place, Kenya is generally perceived as Eastern and Central Africa’s hub for regional trade, investment, infrastructure development and general economic growth. The Beauty & Personal Care Industry is one of the fastest growing industries in Kenya having grown by 400 percent in four years from KSH 26 billion in 2017 to over KSH 100 billion in 2022.

Kenya’s hair & beauty and personal care industries are fast becoming the new investment hub of the country, attracting massive foreign investment by renowned global brands. The significant growth is mostly because Africa, including Kenya, is dominated by the young & elite population. A significant majority of Kenyans in the middle class are also educated city people who are very much aware (and are heavily influenced by) the modern trends in grooming and fashion.
The outlook for the African hair & beauty and personal care products market is very optimistic and is expected to grow year on year for decades to come.

Beauty Kenya

Sarit Expo Center

The venue for the exhibition will be the Sarit Expo Center, the perfect venue for hosting international trade exhibitions in Nairobi. It is situated in the heart of the city and its exhibitions attract trade visitors from all the sectors of Kenya and the neighbouring countries such as Uganda, Somalia, Tanzania and Ethiopia. Offering high-standard facilities, equipment & services, the centre also offers parking for over 3,000 cars, round-the-clock security, press & media rooms, an information centre, lavatories, warehousing and restaurants.

Beauty Kenya

The Demographic Potential of Kenya
As of 2022, the country’s population hit 55 million with more than 50% of them being in the youth population. Kenyas mushrooming population presents an extraordinary opportunity that lies in the potential for a so-called demographic dividend of sustained rapid economic growth in the coming decades. The demographic dividend promises social and economic policies that promote open trade, flexible labour markets and investments in all sectors including the development and infrastructure sector, education and public health, and luxuries for the youth population. It also caters to the 500 million population of the Eastern African Region, which relies on goods that come across the Kenyan busy ports because of their lenient trade policies. Kenya is also ranked by the World Bank among the top countries to invest in, thanks to its ‘ease of doing business’ rating.