Supported by the Turkish Ministry of Trade, the 19th edition of BeautyEurasia will take place in Istanbul, from June 12th -14th 2024. The event will showcase importance of Turkey as a significant hub for international hair & beauty.

Thanks to the incentives supplied by the Ministry of Trade, this year the organizers aim to bring together hundreds of exhibitors and buyers from all over the world. The exhibition has been promoted in many countries such as the United Arab Emirates, Russia, Hong Kong, Thailand, Germany, Spain, Poland, Ukraine, Romania, India, Iraq, America, Nigeria, Japan, France, Italy, Netherlands, Iran, Egypt from where a rich participation of exhibitors and visitors is expected.

BeautyEurasia offers a platform where representatives of the cosmetics and personal care sectors can meet and discuss business. Exhibitors will present a wide range of new and innovative products and brands, services and technologies to attract the interest of visitors especially a large representative of professional buyers that come from all over the world.

Last year, the participation rate of foreign visitors to the exhibition had a significant boost of + 10% compared to the previous year for a total of 27% of international visitors.


Organized by ICA Events

ICA Events organizes exhibitions for leading sectors of the Turkish economy and some of the most important gateways to the Eurasia market. Empowered by this, BeautyEurasia will host exhibitors from numerous countries, especially Italy, Korea, Japan, Bulgaria, India, Pakistan, Greece, Poland, Ukraine, Iran, Turkmenistan and Taiwan.

BeautyEurasia Event Director Filiz Mehmedova underlined the important role of the show in the development of the sector and the Turkish economy “BeautyEurasia, which hosts new export opportunities, has received very strong demand and interest also this year, especially from overseas” he added noting the exhibition is in high demand.

Emphasizing that Turkish cosmetics exports increased in all product groups, mainly in cleaning and hygiene products, Mehmedova said: “In the first nine months of 2023 exports of cosmetic products increased by 21.6 per cent compared to the same period last year, reaching $2.1 billion. Cosmetics exports increased in all product groups in the first nine months. Cleaning and hygiene products exports, the highest exports, increased by 15.6 per cent in the first half, reaching $734.8 million, while baby hygiene products exports increased by 22.6 per cent, hitting $598.3 million. Hair care product exports increased by 17.2 per cent, personal care product exports increased by 46.3 per cent, and perfume and deodorant product exports increased by 37.8 per cent. We experienced an increase in demand and exports across product groups in the first nine months of 2023. While Turkey stands out in the cosmetics sector as a prominent manufacturing country, the demand for additional supply remains high. The cosmetics sector achieved an export increase in the first nine months of 2023 compared to Turkeys exports in general and above the average of many sectors.

With the acceleration of cosmetics exports in the third quarter of this year, we foresee that BeautyEurasia will continue to create new business, partnership and export opportunities for Turkey also this year with its strong regional network.”


For detailed information: click here