BeautyEurasia was held from June 15th – 17th, 2022 at Istanbul Expo Center. The event brought together exhibitors from many countries, as well as professional visitors.
BeautyEurasia 2022 hosted most of prominent hair and beauty brands, local and international, registering a remarkable increase in the number of foreign visitors by 50% compared to last year.
The exhibition represented a great chance to source new business for professional visitors and exhibitors coming from various countries including the USA, Germany, Bulgaria, the UAE, China, France, the UK, Italy, Russia, Ukraine, South Africa and India. In addition, visitors experienced a number of demos such as make-up techniques, permanent nail polish applications, hair shows and designs.
“VIP Hosted Buyer Programme”
Especially appreciated by all participants has been the “VIP Hosted Buyer Programme”, which hosted hundreds of buyers from many countries. The program was meant to create new opportunities for purchasing, business development, employment and partnerships.
Events within the Fair
Inspirational talks, brand stories, workshops, trends, and hair shows took place during the three-day show. The activity programme, organised together with public institutions and organizations, hosted industry professionals and influencers. On top of that, an industrial development guideline was designed for foreign investors, local manufacturers, buyers, and decision-makers.
Delighted with the interest shown in the exhibition, BeautyEurasia Event Director Filiz Mehmedova said: “We offered exhibitors the chance to meet the beauty and cosmetics industry professionals, get informed about the cosmetics industry in Turkey, and develop commercial activities with manufacturers and institutions. In addition, within the context of the VIP Hosted Buyer Programme, we enabled new collaborations by hosting professional buyers from countries like Australia, Iraq, Canada, Palestine, Spain, Ecuador, Ukraine, Cameroon, Tunisia, Egypt, Kazakhstan, Pakistan, Panama, Uganda, Uruguay, Georgia, Netherlands, Nigeria, Macedonia, Romania, Kosovo, Lebanon, Chile and Bosnia Herzegovina. Our primary goals are to ensure the global recognition of our country’s cosmetics industry and to contribute to becoming a country that manufactures and exports more. Within this framework, we believe that we experienced a fruitful exhibition period.”