Considered the biggest commercial platform for the hair & beauty industry in the region, BeautyEurasia offers international industry players a rich choice of business and partnership opportunities.
Building on its 2021 success at Istanbul Expo Center (IFM) with 374 exhibitors and 11,623 visitors, the BeautyEurasia organisers are preparing for their next outing. They are confident to do even better this year at a hair & beauty event which is already among the leaders in Turkey and Eurasia.
The 17th International Cosmetics, Beauty & Hair Exhibition – BeautyEurasia, which will be held from 15th – 17th June 2022 at Istanbul Expo Centre, has already received a significant number of registrations, as exhibitors have already booked more than 70% of the available stand space.
The exhibition has already been promoted in countries prominent in the cosmetics industry, such as The USA, Italy, Ukraine, United Arab Emirates, Egypt, Mexico and Spain. On top of that, efforts to attract more foreign visitors have been undertaken in countries such as Russia, The Netherlands, Nigeria, France, Panama, Colombia, Bulgaria, Serbia, South Africa and The UK.
Once again, the VIP Buyer Delegation Program will be activated to facilitate meetings between domestic participants and foreign buyers. Participants will have the chance to meet VIP hosted buyers directly at the fairground or online through the Hyve Connect Matchmaking System. VIP hosts will come from more than 50 different countries, including buyers from some key markets that already participated in previous editions like Iraq, Canada, Palestine, Spain, Ecuador, Ukraine, Cameroon, Tunisia, Egypt, Kazakhstan, Pakistan, Uganda, Uruguay, Georgia, Netherlands, Nigeria, Macedonia, Romania, Kosovo, Lebanon and Bosnia & Herzegovina.
In 2021, more than 2,500 business meetings were held, making a direct contribution to exports in the hair & beauty industry.
Emphasising the role of the exhibition in the Turkish market, Hyve Group Regional Director Kemal Ülgen said: “The cosmetics industry, which has grown significantly in Turkey, continues to contribute to the country’s economy despite the COVID-19 pandemic, which has affected the whole world in every aspect of life. In 2022, we aim to be the driving force for the sector with even higher figures and to provide added value at a significant level.”
