The Middle East joins in with the international relaunch of Beauty Trade Fairs with a special edition of the Dubai Exhibition, boasting a rich and innovative program.

From October 5th – 7th, the 25th edition of Beautyworld Middle East will be ready to open its doors to welcome business back both live and in-person. The event is bound to cast a spotlight on ground-breaking innovation, while celebrating the show’s rapid growth and continued expansion & success.
This revamped edition of Beautyworld Middle East will also explore new themes – Rethink. Reinvent. Rediscover – across different aspects of the show.

The Next Beauty Conference will bring fresh thinking, new insights and elevated business strategies. The sessions will run across all show days and focus on key topics such as Innovation, Market Trends, and Business in the Middle East.
The Innovation stream will shed light on the latest industry developments, sustainability, technology and offer forward-looking ways to connect brands with customers. Market Trends will cover retail solutions, fragrance, beauty, and care trends in the Middle East, as well as the products of tomorrow. Furthermore, the Business in the Middle East topic will focus on brand creation and how to make your business more agile in this whole new world.

Themes, Day by Day

DAY 1 – 5th October 2021 – INNOVATION
A chance to explore the latest developments in the beauty industry. Discover how to connect with customers using out-the-box thinking and toolsets, how sustainability can be achieved thanks to advancements in R&D and technology. Not to be missed also the Beauty Tech Elevator Pitch showcase featuring cutting-edge products and services by the exhibitors of the newly launched Beauty Technology product section.

DAY 2 – 6th October 2021 – MARKET TRENDS
Learn more about what makes the beauty market tick during the Market Trends sessions: latest market figures, e-commerce vs. physical retail, fragrance and natural beauty trends, aesthetic breakthroughs, etc. Beauty experts and professionals will gather to discuss what drives the industry forward.

DAY 3 – 7th October 2021 – HOW TO: BUSINESS IN THE MIDDLE EAST
Focus on sharing the essentials you need to successfully conduct business in the Middle East beauty market.
Study in deep how to launch a new company, enter the Middle East market, navigate the retail and distribution landscape with the necessary research and knowledge.

Hybrid Format
Alongside the exhibition, a hybrid format has been organised to maximize business connections between exhibitors and visitors. This platform will be a vital pre-show tool that allows participants to efficiently set meeting agendas for maximum benefit – it’s about meeting the right people in the right place at the right time – both in-person and virtually.
Exclusively available for pre-registered visitors, the platform offers AI-powered matchmaking to connect with exhibitors in-person or virtually, discover unmissable products and content, and bookmark sessions you want to attend.

https://beautyworld-middle-east.ae.messefrankfurt.com/dubai/en.html