After three days of making business connections at Tokyo Big Sight (from May 13th-15th), the 26th edition of Japan’s leading beauty event closed on a high note. Beautyworld Japan Tokyo successfully exceeded expectations in terms of both exhibitor and visitor attendance. The fair welcomed 77,248 trade visitors, an increase of 8.1% compared to the previous edition in 2023, with 71,448 visitors.
By surpassing the 70,000-visitor mark for two consecutive years, the fair reaffirmed its position as the Japanese beauty industry’s key business platform and economic driver, with many exhibitors, buyers, and expert speakers voicing positive testimonies.
820 exhibitors from 11 countries and regions showcased an expansive range of the latest products and services across 13 product zones, namely: Cosmetics, Beauty equipment, Creative hair, The Tokyo Nail Forum, Eyelash, Business Support, Academic, Wellness & Beauty, OEM & Packaging, Make-up, Spa & Wellness, and new additions Fem more and Tasty. 703 Japanese suppliers stood side-by-side with 117 booths from Germany, Hong Kong, Indonesia, Italy, Sweden, the UAE, the US, and more, including pavilions from China, Korea and Taiwan. On the show floor, visitors were eager to experience the demonstration of equipment and techniques and connect in person with both domestic and overseas exhibitors.
Great satisfaction among the participants as evidenced by the following statements:
Mr Masayuki Kurata, Managing Director of FROM NOW INTERNATIONAL, said: “Right after the show started, 30 chairs were filled with visitors wishing to experience our equipment, and responses were very positive. We are satisfied with the outcome – we collected more than 500 leads per day.”
First-time exhibitor, Mr Hidekazu Shime, Sales Manager of Omoi Co., Ltd. said: “In just two days, we exchanged business cards with more than 100 visitors and we are confident to conclude at least 10 new contracts. Attending the show brought us new business opportunities and was a great success.”
Business initiatives were held during the show to bring exhibitors and visitors together, from Japan, Asia, and beyond. These included business matching and pitch events, as well as an exhibitor networking occasion.
Ms Honami Takahashi of TOV Co., Ltd, Korea, said: “We exchanged business cards with Japanese buyers and discussed concrete details regarding the agreements. We are sure this will lead to business expansion.”
After joining the business matching event, Ms. Emiko Fuku, President of Daifuku Co., Ltd., said: “The meeting gave us a valuable opportunity to talk directly with exhibitors from different industries and from overseas, with whom we would not normally have the chance to meet. It should be continued in the future.”
Participants were also eager to engage with the fair’s education programme, which covered the latest techniques and innovations in beauty, hairdressing and nail professionals, as well as business management know-how for salon owners and corporate executives. 37 seminars and demonstrations were conducted across three stages: the Beauty Stage, Hair and Nail Stage, and Fem more Stage.
The next edition of Beautyworld Japan Tokyo will be held from April 28th – 30 2025 at Tokyo Big Sight.
Shows coming up in the Beautyworld worldwide network:
Beautyworld Japan Nagoya
July 29th – 31st 2024, Portmesse Nagoya, Japan
Beautyworld Japan Osaka
October 21st – 23rd 2024, INTEX Osaka, Japan
Beautyworld Middle East
October 28th – 30th 2024, Dubai World Trade Centre, UAE
Beautyworld Central Asia licensed to LLC BMC-LLP
November 21st – 23rd 2024, Central Asian Expo, Tashkent, Uzbekistan
Beautyworld Japan Fukuoka
February 3rd – 5th 2025, Marine Messe Fukuoka, Japan
Beauty Expo
March 27th – 30th 2025, Taipei World Trade Centre, Taiwan
Beautyworld Saudi Arabia licensed to 1st Arabia Tradeshows & Conferences
April 21st – 23rd 2025, Riyadh International Convention & Exhibition Centre, Saudi Arabia
For more information click here
