Bologna Fiere Cosmoprof and Simest Investment Company have signed a memorandum of understanding for the international promotion of Italian cosmetics companies.
During the summer, Bologna Fiere Cosmoprof and SIMEST, the company belonging to the Italian bank Cassa Depositi & Prestiti Group, which supports the internationalisation of Italian companies, met to sign a memorandum of understanding to develop and encourage new initiatives to support the internationalisation of companies exhibiting at Cosmoprof. The two-year agreement will promote ‘Made In Italy’ beauty excellence industry across all the main markets covered by SIMEST.
Thanks to this new collaboration the exhibitors of the Cosmoprof network will be able to access the services, professionalism and tools made available and managed by SIMEST, subsidized finance, export support and equity loans.
The initiative will be presented with dedicated desks at Cosmoprof Asia Hong Kong, from November 14th–17th 2023 and at Cosmoprof Worldwide Bologna, scheduled from March 21st–24th 2024.
“We are proud to be able to announce the signing of the protocol with SIMEST, because it allows us to increase the offer of services dedicated to the promotion of the Italian cosmetics industry in the world,” says Gianpiero Calzolari, President of BolognaFiere. “Cosmoprof has been at the side of companies that export the quality, innovation and creativity of our country system to the main markets for 55 years, and our goal is to continue to support players who invest in research and development for the growth of the sector.”
“SIMEST strengthens its support to the international growth of a relevant sector of our economy such as cosmetics and confirms the strategic partnership already started with BolognaFiere.” declares Regina Corradini D’Arienzo, CEO of SIMEST. “With this agreement we are committed to strengthening the collaboration with the cosmetics companies to meet their needs for growth and expansion abroad, once again supporting Made in Italy in the world.”
