The 54th edition of Cosmoprof Worldwide Bologna and Cosmopack came to an end in celebration of the global hair & beauty industry’s return to a level of success that has eluded us over the past few years.

The numbers are outstanding, with over 250,000 visitors from 153 countries and 2,984 exhibitors from 64 countries, making this event by far the largest industry gathering in the world. Packed halls throughout the Cosmoprof exhibition area resulted in an 11% increase in attendees compared to 2022.

According to data published by Cosmetica Italia’s President, Benedetto Lavino, the total turnover of the cosmetics sector in Italy is fully returning to pre-pandemic levels (€13.3 Billion in 2022), exceeding the values of 2019 by 10.5%. Further growth of 7.7% compared to 2022 is expected this year.
Italians, however, were not the only ones shining at Cosmoprof this year. The global hair & beauty industry was also eager to regain its role on the world stage, with energy and optimism spreading around the crowded aisles and making everyone feel more confident in the future of our business.
The magnitude of what was offered in terms of new or emerging brands was awe-inspiring, as were the many innovations in terms of ingredients, packaging and overall awareness that we are moving towards greater sustainability. We saw the return of some important countries such as China, South Korea, and Taiwan, as well as some other countries such as Brazil, whose exhibitors have become prolific across all sectors of our industry.

Above all, export is still king and is the main goal for most participants. Buyers came from more than 50 countries, galvanising the vast number of brands looking for new export opportunities, with participants from North America, Europe, the Middle East, Asia and Oceania registering notable growth.
By the end of the event, everyone seemed exhausted but satisfied to have once again witnessed the lively and intoxicating atmosphere of Cosmoprof Bologna.