1o1Barbers

The Barber Shop Experts and Excellence

AT A GLANCE

Company name

1o1Barbers

Company Address

1o1 Barbers, Seewiesenstr. 25, 71334 Waiblingen, Germany
Tel.: +49 (0) 7151 133950
info@1o1barbers.com

Established

2003

Number of employees

About 20 Employees

Main Brands

Vasso (Europe), Reuzel, Vision Haircare (gents and unisex line), Kasho, Takara Belmont, Barbicide, Proraso, DrK Soap, Andis, Floid, Alvarez Gomez and Austria

COMPANY PRESENTATION

OVERVIEW

1o1Barbers is among the leading specialized companies that offer services and products for barber shops in Europe. There is a good reason for this: since 2003, when it was established by Micha Birkhofer, now chief executive officer, the company has been active in shaping a barber-shop culture in German-speaking countries in Europe. 1o1Barbers stands out for delivering exclusive services for barbershops, special know-how, industry specific knowledge and for the launch of the German Barber Awards (2015-2016) as well as the spin-off International Barber Awards (2017). Pure and authentic handcrafted barber work, with a love for details, quality and sustainability: this is the unique philosophy that has guaranteed the relentless success of the company so far. Among the activities of the company there is also the selling and marketing of brand products: they support all brands with excellent active marketing like shows and fairs, which are always exciting. Hairdressers and barbers can benefit from the consulting and coaching services offered by 1o1Barbers, in order to successfully implement the “Barbershop” salon concept. Professional education and development is an asset that 1o1Barbers supports and develops through its own 1o1Barbers Academy, which offers a wide range of courses and workshops.

Education for barbers

1o1Barbers in collaboration with one of the most prominent international barber schools, the LJK International Barber School, offers a new workshop concept for barbers. Salvador Chanzá, founder and owner of the LJK International, is the specialized director of the 1o1Barbers Academy and he manages this unique professional development concept to promote the “barber art” on an international level. In workshops and courses specifically developed for barbers, held at the academy branches in Düsseldorf, Bonn and Stuttgart, hairdressers and barbers can acquire in-depth knowledge and top-quality skills in many specific subjects, such as men's haircuts, shaving, beard care, head massage and styling.

International soul

1o1Barbers is also active in the selling of selected men's care products and professional barber tools, such as hair clippers, trimmers, brushes, dressings, small capes and an original line of beard brushes. In connection with the International Barber Awards, the company has expanded its range of global activities and now it is working on a strategy to increase the sales volume of other interesting product brands for men on an international level. With the German Barber Award 2015, 1o1Barbers created the first platform for German-speaking countries, where barbers could show their expertise and specific skills to a wide audience. The launch of the competition was a complete success, so it will be held again in 2017 with a much bigger event. Having received many applications from abroad, the fight for the position of best barber will be held on an international level with the “International Barber Awards” during the Haare, the trade fair for hairdressers, barbers and beauticians in Nürnberg. Meanwhile, the event has become a magnet which attracts media attention all over Germany and also beyond national borders. Sezer Soylu, winner of the GBA 2016, has said about it: “I received congratulations from all over the world, from a lot of people, also people I did not know at all. Suddenly I achieved so much popularity in the media, that is television, magazines, newspapers and Internet, and I met so many interesting people. A lot of new opportunities arose for me. I am very grateful for the support I have received by 1o1Barbers. Thanks to this experience, I will be able to open my own barber shop in October 2017. I am a member of the 1o1Barbers Academy and this makes me absolutely proud and happy”. Soylu’s experience is an example of the great opportunity that this award and the attendance of 1o1Barbers Academy can offer to motivated barbers who wants to strive for success and shine for their talent and professional development.

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KEY PEOPLE

Founder & CEO

Micha Birkhofer

STRENGTHS & OPPORTUNITIES

  • Longstanding experience in the barber business

  • Founder and organizer of the International Barber Awards

  • Global interaction with hair care companies, salons and barbershops

  • Selling of exclusive brands for men

  • Professional support for barbers

  • 1o1 Barbers Academy with 5 branches in Germany

  • Strong international PR and communication for brands and events

  • Big international barber community and strong social media interaction

  • Regular attendance at big fashion shows and specialized fairs

PRODUCTS

STAR PRODUCTS

EXPORT BUSINESS

COMPANY GEOGRAPHIC BUSINESS

According to company statements, the currently developed business geographic areas are

Germany/Switzerland/ Austria:

.

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