ALDO COPPOLA

When communication meets hairstyling

AT A GLANCE

Company name

Aldo Coppola

Company Address

ACJ GLOBAL, Via Pioda 9,6900 , Lugano - Switzerland
info@aldocoppola.com

Established

1965

Main Brands

Aldo Coppola, Go Coppola, Shatush

COMPANY PRESENTATION

OVERVIEW

The company was born in 1966 through the creative and artistic talent of Aldo Coppola, a true innovator in the world of hair. The vision of Aldo Coppola Jr. introduced a new business philosophy in 1986 with the opening of new direct Ateliers, the start of a franchise network, the creation of a freelancers’ agency, the inauguration of the Academy and the distribution of Aldo Coppola products. Today Aldo Coppola is a brand of reference in the world of beauty and fashion, collaborating with the best fashion brands, the most famous photographers in the world and the most important Italian and international magazines.

Aldo Coppola Agency and Academy

The agency was born in the 80’s and engages all activities of the Aldo Coppola group. The Aldo Coppola Agency operates in the world of marketing and communication by creating innovative solutions. Its main activities include relations with the press and opinion leaders, support for branding, development of communication and media strategies. The prominence of Aldo Coppola originates from the founder’s original creativity and passion: to make every woman feel confident about herself, her natural characteristics and who she really is, by enhancing her own unique and contemporary style. With the help of devoted colleagues, that commitment was given full expression in 1994 through the establishment of the Academy in Milan: this is the place where all techniques are developed and all branded products are tested for use. It is also the center where Aldo Coppola expertise and philosophy are taught. Each year, people arrive from more than 1500 salons to attend the Academy. Two Aldo Coppola Live events are organized at the Academy every year to present the seasonal collections.

The AC Exclusive Club

Aldo Coppola offers the opportunity to become part of a network of people and carefully selected hair salons. Art and creativity merge in avant-garde educational programmes where know-how is taught by expert teachers who combine theory and practice. Moreover, the brand has a Franchising network that is increa-sing day by day. In Aldo Coppola the leading thought is that sharing one’s talent and making one’s own genius available is what distinguishes a real artist. From this idea of sharing came the need to create a solid structure of competent and experienced professionals who share his absolute passion for beauty and carry his history and expertise in their own DNA. With teams of up-to-date experts, our network of carefully selected Ateliers works with the precise aim of transmitting the Aldo Coppola philosophy as ambassadors for the brand’s core values.

The Ateliers and the Go Coppola solution

Ateliers represent passion, art and competence - defining elements of the Aldo Coppola brand throughout past, present and future. These salons are located in Milan, Rome, Florence, Forte dei Marmi, Porto Cervo, London, Monaco, Russia, Switzerland, Azerbaijan, Kazakhstan, Georgia, Ukraine and Abu Dhabi. On the other hand, the Go Coppola brand was founded in 2007 as an artistic and educational project, a young and dynamic way of affiliation born to provide a new dimension to the professional hairdresser. Go Coppola represents continuing evolution that is able to renew the enthusiasm and enhance the artistic personality of each member.

Hair products

Aldo Coppola represents Made in Italy in the cosmetic industry with two professional product lines: Aldo Coppola and Shatush. Protection, hydration and deep hair repair are realized through the creation of an innovative formula of soft, creamy textures and delicate fragrances. The products are inspired by a specific work philosophy and have been created to guarantee maximum performance based on Aldo Coppola standards of excellence. They can be expertly organized in treatments that are easily adap- table to the specific needs of the consumers.

An international soul

“As a franchise - explains Federica Coppola, Brand Manager – we are present in Russia, Kazakhstan, Azerbjian, Ukraine, the United Arab Emirates, the UK, Switzerland, and Montecarlo. There are also forthcoming openings imminent in Doha, Jeddah, Praga, Budapest, and Miami. We are certainly keep-ing a close eye on the Asian market, as well as the development throughout Europe, not only in terms of franchising, but also for the distribution of our products. We are seeking partners with an economic solidity who also share our vision. We have succeeded in build-ing a brand reputation sustained by a competitive advantage that sets benchmarks worldwide in terms of innovation, technique and luxury combined with a passion for timeless beauty.”

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KEY PEOPLE

President

Aldo Coppola Jr.

STRENGTHS & OPPORTUNITIES

  • 50 years of history International and valuable brand awareness Reliable creative competitive advantage Great adaptability to partners Professional in delivering high level professional and artistic performances Experience in business format Italian style Unique luxurious coiffeur

PRODUCTS

STAR PRODUCTS

Infusion Elements

The Aldo Coppola Infusion coloring system represents an inseparable combination of the intrinsic properties of plant extracts and the most recent progress in biotechnology applied to the field of cosmetics. Numerous ingredients linked with natural beauty and hair care rituals have been combined with active ingredients able to regenerate and restructure the hair. Infusion Elements includes products for salon and home use, formulated to maintain bright, natural highlights that guarantee complete respect for the hair fiber. Application after application, the hair becomes increasingly stronger and full of body.

Mediterranean Complex

The secret of its efficacy is the Mediterranean complex. An innovative blend of natural oils and vegetable extracts from plants and fruits of the Mediterranean area. Based on this skilful mix of active ingredients comes a complete range catering for all hair care needs, including shampoos, treatments and styling products. Formulated to respond specifically to all needs.

Oli Essenziali

Raw materials of botanical origin and essential oils are blended together according to the original recipes of Aldo Coppola to produce a unique range of formulas with specific actions for specific needs, in the true spirit of officinal cosmetics in Italy.

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