ALFAPARF MILANO

#1 ITALIAN BRAND WORLDWIDE*

AT A GLANCE

Company name

Alfaparf Group Spa

Company Address

Administrative headquarters Via Ciserano, 24046, Osio Sotto (BG), Italy
Tel. +39 0354197798

Established

1980

Number of employees

2500 Worldwide

Main Brands

Alfaparf Milano, Yellow, ll Salone Milano

COMPANY PRESENTATION

OVERVIEW

Alfaparf Milano is a brand of the Alfaparf Group, an Italian multi-national cosmetic company working in hair care, facial care and body care. Its activity ranges from research to production and distribution. The Group also owns other brands, including: Yellow, Il Salone Milano, DIBI Milano, TeN, Becos, Olos, Solarium, Decoderm Make Up, Altamoda è… Its mission is to raise the quality of the services offered to professional clients (hair-stylists, beauticians and estheticians) through products and services which express an Italian fashion sense and creativity, as well as modern international trends. Products and services are the result of research, collaboration with international hairstylists and beauty salons, technological know-how, in-depth knowledge of the market, as well as professional partners and their needs.

 

Production at an international level

The Group has five production plants (Italy, Brazil, Mexico, Venezuela and Argentina). It has approximately 2,500 employees, of which about 570 are based in Italy. Products and services are distributed in over 90 countries through a network of branches in 22 Countries and 225 distributors. Alfaparf Group has three 3 R&D laboratories, the main one being based in Italy.

Our vocation: beauty

Alfaparf Milano was founded in Italy and from the very beginning the corporate mission was very precise: to transform love into a successful business. With the strong belief that Italians… really do it better. Thanks to hard work and passion, Alfaparf Milano’s products began penetrating new markets, reaching South America, Asia, Australia and all over the world. The people who work for Alfaparf Milano have a unique taste for beauty: their approach is grounded in a passion for doing what they do well and with a highly-developed sense of aesthetics. The world of Alfaparf consists of excellence, enthusiasm and good vibrations. The mission is to make it possible for women to enjoy an original In-Salon experience with genuine Italian flair. Their motto? “We don’t take ourselves too seriously, but we are very serious about what we do. And Hairdressers love that”.

Innovation and much more

Alfaparf Milano’s spirit is all about personality, creativity, innovation and quality. On top of that, the all-Italian love for a people-oriented approach results in continuous connections with clients, supporting them with the training and updates that they really need. Alfaparf Milano create formulas, source raw materials and develop products in their own laboratory. They test, improve and then produce, strictly observing each step of the process, in order to reach perfection. That’s what they have been doing for decades: accumulating techniques and learning from experiences. That’s the reason why they are so proud of what they do.

Exclusively for hairdressers

“Hairstylists are passionate and smart people who deserve the very best from us – explains Marco Bruco, Global Commercial Director. This means continuous connection and support through educational programs that help bring creativity and methods into their salons. We innovate because we want to create things that have never existed before. And to do that, we need to take risks and give what might seem to be crazy ideas a real shot at success. Every day we deliver not just amazing products, but a package full of experience, creativity and a good amount of Italian fashion sense. Moreover, color has been our passion and obsession for over 35 years. Every second, across 5 continents, a woman leaves a hair salon wearing our color. A color that is superior, a color that exceeds her expectations. How do we do it? Every shade created, down to the reflections and highlights that enrich it, has been custom formulated with the latest technology and with the typical Italian approach of striving to achieve perfection.”

 

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KEY PEOPLE

President & Founder

Roberto Franchina

Global Commercial Director

Marco Bruco

Export Director

Andrea Tomasoni

STRENGTHS & OPPORTUNITIES

  • #1 Italian brand in the professional cosmetic channel worldwide

  • Over 38 years dedicated to the hairdressers

  • Solid international presence

  • Strong focus on R&D and Innovation

  • Made in Italy and bespoken formulas

  • Responsible for the entire production chain and worldwide distribution

  • Global Trend-setter, dynamic and fast

  • Partnership with international hairstylists

PRODUCTS

STAR PRODUCTS

Semi di Lino

Semi di Lino, a beauty secret guarded by nature and strengthened for the first time by Alfaparf Milano laboratories in an original formula, gave rise to authentic beauty treatments for shiny hair 30 years ago. How? By offering professional solutions for taking care of every type of hair and satisfying the 3 main needs: shine, colour protection, and treatment. Today however, we need something new. The negative effects of the urban lifestyle - smog, particulate emissions, and vehicle exhausts - are visible on hair as well. These pollutants attack hair in two ways: by settling on the shaft they make hair dull and lifeless, while by penetrating more deeply into the fibre they can compromise elasticity and strength. If not adequately protected, hair soon shows damage from pollution: dullness, yellowing, friction when brushing, and fragility. This is why Semi di Lino is being renewed and enriched with URBAN DEFENCE PRO, the brand new active ingredient with extraordinary qualities... • Protects hair from damage caused by pollution • Strengthens the hair fibre • Protects cosmetic hair colour, shampoo after shampoo • Maintains, corrects, and enhances hair colour thanks to synergy with Pigments • Delicately eliminates impurities from hair and the scalp stressed by environmental pollutants • Exalts extraordinary shine.

 

Pigments

In Italy, in 2016, Pigments was proclaimed the Best Innovative Product, gaining the Certificate of Excellence. Pigment is a revolutionary product because it permits the personalization of color in an incredible variety of products and services, in salon and at home. 2 patents pending. In salon: 11 Pure pigments that can be included in every service to add a dose of color during the service, or to intensify and add shine to any color. At home: clients will no longer have to choose between caring for their hair color or choosing a specific treatment for the hair fiber, but will meet both needs thanks to a bespoken recipe formulated by the hairdresser. Pigments can change their structure according to the pH of the surrounding environment, whether it’s alkaline or acid.

 

Evolution of the color

Cosmetic permanent color, 127 shades. Pioneering in the professional color service: perfect 3D effect. Absolute innovation: the first color product to use hyaluronic acid. No Paraphenylendiamine (PPD) and almost ammonia free: only 0.7%, the lowest in the market. The multilammer vehicle allows pigments to penetrate deeply while protecting their integrity for unparalleled color longevity and soft, easy to detangle hair. The hyaluronic acid creates a protective film around the hair in order to maintain ideal hydration, resulting in excellent color coverage and strong, resistant hair. Hyper intense color system: crystallized micropigments that allow better concentration of pigment into the hair for extraordinary color intensity and extreme shine.

 

LATEST BUSINESS NEWS

COMPANY RELATED NEWS

Alfaparf, Naturopera, and Superga Beauty take over the activities of Eugène Perma

A consortium of 3 companies is to take over the Eugène Perma Group, bringing together French company, Naturopera, Italian specialist in professional hair products, Alfaparf, and Superga Beauty. Following the ruling of the Paris Commercial Court, a new consortium of Naturopera, Alfaparf and Superga Beauty has been created to take over the Eugène Perma Group. […]

Formulations to Conquer the World

Estetica Export likes exploring the private label sector, especially when it concerns professional hair product manufacturers. That’s why we approached one of the major brands of the Italian hair & beauty industry, Alfaparf, which also boasts an unparalleled private label service. We interviewed Paolo Signori, General Manager, Global Private Label and Vittoria Signori, Innovation and […]

Alfaparf Milano Expands into the UK & Ireland

Xpert Professional UK & Ireland joins the Alfaparf Milano family, in one of the largest acquisition takeovers in the British Isles for many years. A family-owned company, Alfaparf Milano was founded 42 years ago by Roberto Franchina to service hair salons across the world. It operates in over 100 countries with 25 subsidiaries and 200+ […]

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