DIORA Professionnel

A new leader in Keratin Therapy & Bond Repair

AT A GLANCE

Company name

DIORA Professionnel

Company Address

1037 NW 3rd Street, Hallandale Beach, FL 33009 - USA
Tel. +1 954 628 5163

Established

2010

Number of employees

21

Main Brands

Keratherapy & Trueplex

COMPANY PRESENTATION

OVERVIEW

DIORA Professionnel is a market leader in the world of professional haircare. With two revolutionary brands, Keratherapy & Trueplex, and distribution in over 48 countries, the company’s mission is to provide the most advanced professional salon products to stylists and consumers globally. DIORA’s International office, warehouse and educational center are located in South Florida. Although the company has enjoyed much success with its current brand portfolio and distribution lineup, the group has an intense 2019/2020 focus on international distributor expansion.

With the completion of the new Keratherapy packaging at the end of 2018, sales have catapulted in even the most difficult markets. Trueplex is also poised for growth with the addition of two new VEGAN hair smoothing treatments and 4 retail support products, all branded under the BAMBOOMIRACLE name.

FROM MIAMI TO THE WORLD

First being inspired by the glamour of the Miami lifestyle, and motivated by its threats to hair, such as relentless sun, unforgiving humidity and salt water, Keratherapy was launched in 2010. It has since become the most innovative, forward thinking company in the keratin smoothing category, building the brand around superior formulations and providing women with smooth, shiny, healthy and frizz-free hair.

Keratherapy’s signature, Kerabond™ technology combines the benefits of keratin with proteins, amino-acids, nutrients and natural ingredients resulting in strong, healthy hair that is frizz-free, shiny, smooth, manageable, and resistant to humidity. This ensures the keratin is replenished only where it’s needed, resulting in smoother, visibly healthier hair with radiant shine.

TRUEPLEX JOINS KERATHERAPY

Today, Keratherapy’s portfolio consists of 7 professional keratin treatments and 28 premium maintenance products. Through numerous distributor partners, Keratherapy continues to be the one of the fastest growing keratin smoothing company’s in the world,” In 2015, Trueplex was added to the DIORA portfolio. Trueplex, is an innovative brand specifically designed to treat, repair and maintain all types of color treated and chemically processed hair. Trueplex inlcudes a bond recovery system that can reverse and prevent damage caused by previous color, chemical treatments, styling tools and harsh environmental influences. Most recently, Trueplex also introduced 2 vegan hair smoothing systems and 4 at home support products to the portfolio. With the addition of these products, Trueplex and a groundbreaking new product launch scheduled in 2019, Trueplex continues to be recognized in top salons throughout the world as a true “game-changer” for color and chemically treated clients.

The Team at DIORA Professionnel has always been determined to develop and market products that not only deliver fantastic results for the stylist and their clients, but also provide distributors and salon owners with the support structure and tools that they need for success. With the entire assortment of Keratherapy and Trueplex products, all can feel confident that they will be representing a company with the highest integrity, exceptional performance and the best quality ingredients in the beauty industry. That is our 100% guarantee!

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KEY PEOPLE

President/CEO

Mike Bell

STRENGTHS & OPPORTUNITIES

  • Premium-performing product assortment

  • Competitively priced, high quality products to increase sales opportunities

  • A more complete range of keratin treatments and support products when compared to our competitors

  • Unique product and category positioning that increase sales opportunities

  • Highest quality ingredients used in manufacturing of products

  • Exceptional distributor education and sales support programs

  • Marketing and sales programs designed to substantially increase a salons revenue

PRODUCTS

STAR PRODUCTS

Pure Renewal Plus+

Keratin Smoothing Treatment - Pure Renewal Plus+ is perfectly formulated to provide salons with an effective alternative to traditional keratin treatments that contain formaldehyde. This treatment is safe without sacrificing results!

Keratin Booster

Keratin Booster Amplifying Spray - Keratin Booster is a unique and powerful boost spray to enhance any Keratherapy formaldehyde-free keratin treatment, resulting in an even distribution of keratin and amino acids throughout the client’s hair. This professional use leave-in spray ensures uniform curl and volume education, frizz control, shine and condition from roots to ends and helps to extend the longevity of the keratin treatment. Can also be used monthly to refresh and restore any previous keratin treatment service.

Bamboo Miracle Reconstructor

The first ever “plex” treatment for home use!

Providing true repair & protection against thermal, chemical and environmental damage, Bamboo Miracle Reconstructor utilizes the power of cysteine to repair broken protein bonds in dry, damaged or chemically treated hair. Enriched with Argan oil, keratin & bamboo extract to strengthen and fortify the hair, Bamboo Miracle Reconstructor restores hair to its natural condition.

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