FROM MIAMI TO THE WORLD
First being inspired by the glamour of the Miami lifestyle, and motivated by its threats to hair, such as relentless sun, unforgiving humidity and salt water, Keratherapy was launched in 2010. It has since become the most innovative, forward thinking company in the keratin smoothing category, building the brand around superior formulations and providing women with smooth, shiny, healthy and frizz-free hair.
Keratherapy’s signature, Kerabond™ technology combines the benefits of keratin with proteins, amino-acids, nutrients and natural ingredients resulting in strong, healthy hair that is frizz-free, shiny, smooth, manageable, and resistant to humidity. This ensures the keratin is replenished only where it’s needed, resulting in smoother, visibly healthier hair with radiant shine.
TRUEPLEX JOINS KERATHERAPY
Today, Keratherapy’s portfolio consists of 7 professional keratin treatments and 28 premium maintenance products. Through numerous distributor partners, Keratherapy continues to be the one of the fastest growing keratin smoothing company’s in the world,” In 2015, Trueplex was added to the DIORA portfolio. Trueplex, is an innovative brand specifically designed to treat, repair and maintain all types of color treated and chemically processed hair. Trueplex inlcudes a bond recovery system that can reverse and prevent damage caused by previous color, chemical treatments, styling tools and harsh environmental influences. Most recently, Trueplex also introduced 2 vegan hair smoothing systems and 4 at home support products to the portfolio. With the addition of these products, Trueplex and a groundbreaking new product launch scheduled in 2019, Trueplex continues to be recognized in top salons throughout the world as a true “game-changer” for color and chemically treated clients.
The Team at DIORA Professionnel has always been determined to develop and market products that not only deliver fantastic results for the stylist and their clients, but also provide distributors and salon owners with the support structure and tools that they need for success. With the entire assortment of Keratherapy and Trueplex products, all can feel confident that they will be representing a company with the highest integrity, exceptional performance and the best quality ingredients in the beauty industry. That is our 100% guarantee!