Made in Italy since 1945, Framesi has been working for the professional hairdresser success providing salons with innovative, high quality hair care products that deliver in salon precision, predictability and performance. In Framesi beauty and fashion blend with individual artistry and creativity, boosted by a cutting-edge training program.
Fashion, technique, style and the prestige of an international brand
An idea. A dream. The courage to believe in it and make it come true. With the mere support of family and friends, an Italian story of passion and determination began. And an exclusive alliance with hairdressers, which will never fail, was born as well.
Personal touch, contemporary entrepreneurship, cosmopolitan style. Constant growth in the name of excellence. Well aware of its strong roots, Framesi finds, experiments and provides more and more advanced solutions to the market in terms of products, services, marketing and fashion.
Anticipating the hairdresser's needs and supporting the success of the salon with latest-generation formulas, tools and training activities. The pioneering attitude of the origins remains the key to a mission that is research and development of new products and opportunities always dedicated to today's and tomorrow's hairdressers.
STRENGTHS & OPPORTUNITIES
Luminous, natural and anti-age effect; the essence of creativity and perfection.
This line gives the stylist an infinite range of possibilities, all brilliant and unalterable. The protective anti-age formula and high quality pigments, made even more stable by a special technology, make FRAMCOLOR 2001 the color loved most by professionals from all over the world.
Luminosity and naturalness Lightening power of up to 5 Levels Up to 100% coverage of grey hair Dilution 1:2 Lightening and coverage in just one gesture.
Brilliant color with the anti-age effect
TECHNOLOGY BOOSTER SYSTEM HI-TECH
Brilliant hair hydrated in depth during and after the service thanks to amaranth and coconut oils. The high percentage of vitamin C blocks color oxidation keeping hair young and vital. A filming resin holds on to color for much longer.
Morphosis Re-structure Express Filler
Re-structuring treatment for total hair regeneration.
Gives damaged hair back its resistance, shine and manageability Restructuring gel to fill out and repair hair fibre in depth. Re-thickens and re-compacts shaft surface transforming texture instantly. TEXTURE Fluid gel.If the hair is very damaged, a deep reconstruction intervention is required: only particularly concentrated active ingredients can do that. Prompt action must be taken with an intensive treatment for professional use.
THE PERFECT SYNERGY:
MARINE COLLAGEN: the protein of tonicity
HYALURONIC ACID: the hydrating main principle
PEARL EXTRACT: the protein of shine
SILICON: the re-birth element
VITAMIN E: the anti-oxidiser par excellence
Decolor B Diamond
Decolorant powder with ultra-fast and dust-free formula.
With ultra-fast and dust-free formula, your hair gets extra shine and the hair surface gets smoother, more luminous and solid. It works in 20-60 minutes.
Lightening power: over 9 LEVELS
Smoothed, silky, shiny hair
The diamond powder increases hair brightness by smoothing its surface, thus making it smoother and more compact. The result is an amazing brilliance.
TYPE OF HAIR: All – Suitable
LATEST BUSINESS NEWS
COMPANY RELATED NEWS
Taiwanese hairdressers experienced an exciting show in Taipei which brought them the best of Italian expertise in the field of professional hair. Framesi Taiwan celebrated a return to post-pandemic normality with an amazing show in the Howard Hotel in Taipei. The occasion was the launch of a special Asian edition of the latest treatment range […]
Framesi takes centre stage with the new launch of its ‘Morphosis Hair Treatment’ line at an international event of sales and distributors from all over the world. Over 250 Framesi sales people met up from every corner of the world. They included the entire Italian salesforce, most international distributors, technical staff and press. They all […]
EsteticaExport has interviewed James Foster, Founder of SalonProf, Framesi distributor in Mexico, Costa Rica, and Honduras. Can you introduce your company? SalonProf is a wonderful team of over one hundred technicians, salesman’s, independent distributors, drivers, warehouse, and office staff, operating in twenty cities in four countries. As a company we follow Framesi mission, “dedicated to […]
COMPANY GEOGRAPHIC BUSINESS
According to company statements, the currently developed business geographic areas are Present in all 5 continents with 85% international growth in the last 5 years.
Present in all 5 continents with 85% international growth in the last 5 years..
NEW DISTRIBUTION TARGETS
According to the company’s statements, the brand’s distribution strategy could consider new opportunities in countries such as:
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