Framesi

Fashion, technique, style and the prestige of an international brand

AT A GLANCE

Company name

Framesi Spa

Company Address

Strada Statale dei Giovi 135

20037 Paderno Dugnano (MILANO)

phone: +39 02 99040441

email contacts: apace@framesi.it - pcaldera@framesi.it

Social

           

Established

1945

Number of employees

100

Main Brands

Framcolor, Morphosis, FOR-ME, Framesi Barber Gen

COMPANY PRESENTATION

OVERVIEW

Made in Italy since 1945, Framesi has been working for the professional hairdresser success providing salons with innovative, high quality hair care products that deliver in salon precision, predictability and performance. In Framesi beauty and fashion blend with individual artistry and creativity, boosted by a cutting-edge training program.

YESTERDAY

An idea. A dream. The courage to believe in it and make it come true. With the mere support of family and friends, an Italian story of passion and determination began. And an exclusive alliance with hairdressers, which will never fail, was born as well.

TODAY

Personal touch, contemporary entrepreneurship, cosmopolitan style. Constant growth in the name of excellence. Well aware of its strong roots, Framesi finds, experiments and provides more and more advanced solutions to the market in terms of products, services, marketing and fashion.

TOMORROW

Anticipating the hairdresser's needs and supporting the success of the salon with latest-generation formulas, tools and training activities. The pioneering attitude of the origins remains the key to a mission that is research and development of new products and opportunities always dedicated to today's and tomorrow's hairdressers.

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KEY PEOPLE

President

Fabio Franchina

International Director

Andrea Pace

Marketing&Corporate Communication Director

Patrizia Caldera

STRENGTHS & OPPORTUNITIES

  • DEEP-ROOTED IDEALS AND VALUES

  • RESEARCH AND QUALITY PRODUCTS

  • TWO INTERNATIONALLY RENOWNED STYLING TEAMS: ITALIAN STYLE FRAMESI AND ITALIAN STYLE ENERGY

  • TRAINING, ESTABLISHED FRAMESI PROGRAMMES AND SPECIAL PROJECTS

PRODUCTS

STAR PRODUCTS

Framcolor 2001

Permanent Color.

Luminous, natural and anti-age effect; the essence of creativity and perfection.

This line gives the stylist an infinite range of possibilities, all brilliant and unalterable. The protective anti-age formula and high quality pigments, made even more stable by a special technology, make FRAMCOLOR 2001 the color loved most by professionals from all over the world.

FEATURES

Luminosity and naturalness Lightening power of up to 5 Levels Up to 100% coverage of grey hair Dilution 1:2 Lightening and coverage in just one gesture.

SERVICE

Brilliant color with the anti-age effect

Sophisticated results

Personalised treatment

TECHNOLOGY BOOSTER SYSTEM HI-TECH

Brilliant hair hydrated in depth during and after the service thanks to amaranth and coconut oils. The high percentage of vitamin C blocks color oxidation keeping hair young and vital. A filming resin holds on to color for much longer.

Morphosis Re-structure Express Filler

Re-structuring treatment for total hair regeneration.

Gives damaged hair back its resistance, shine and manageability Restructuring gel to fill out and repair hair fibre in depth. Re-thickens and re-compacts shaft surface transforming texture instantly. TEXTURE Fluid gel.If the hair is very damaged, a deep reconstruction intervention is required: only particularly concentrated active ingredients can do that. Prompt action must be taken with an intensive treatment for professional use.

THE PERFECT SYNERGY:

MARINE COLLAGEN: the protein of tonicity

HYALURONIC ACID: the hydrating main principle

PEARL EXTRACT: the protein of shine

SILICON: the re-birth element

VITAMIN E: the anti-oxidiser par excellence

Decolor B Diamond

Decolorant powder with ultra-fast and dust-free formula.

With ultra-fast and dust-free formula, your hair gets extra shine and the hair surface gets smoother, more luminous and solid. It works in 20-60 minutes.

ADVANTAGES

Fast action

Lightening power: over 9 LEVELS

Very hydrating

Brilliance effect

Smoothed, silky, shiny hair

TECHNOLOGY

The diamond powder increases hair brightness by smoothing its surface, thus making it smoother and more compact. The result is an amazing brilliance.

TYPE OF HAIR: All – Suitable

LATEST BUSINESS NEWS

COMPANY RELATED NEWS

The Conscious Beauty

Framesi takes centre stage with the new launch of its ‘Morphosis Hair Treatment’ line at an international event of sales and distributors from all over the world. Over 250 Framesi sales people met up from every corner of the world. They included the entire Italian salesforce, most international distributors, technical staff and press. They all […]

Distributors Need to Offer More Than Just Products to Salon Owners

EsteticaExport has interviewed James Foster, Founder of SalonProf, Framesi distributor in Mexico, Costa Rica, and Honduras. Can you introduce your company? SalonProf is a wonderful team of over one hundred technicians, salesman’s, independent distributors, drivers, warehouse, and office staff, operating in twenty cities in four countries. As a company we follow Framesi mission, “dedicated to […]

The ‘Framesi International Family’ Reunites

At the end of March in Albufeira, Portugal, the Framesi International Congress brought together visitors from all over the world. This month will see another important meeting for Latin America, then, for next year, an International Congress has already been announced in Rhodes Greece – an opportunity also for those unable to participate this year. […]

EXPORT BUSINESS

COMPANY GEOGRAPHIC BUSINESS

According to company statements, the currently developed business geographic areas are

Present in all 5 continents with 85% international growth in the last 5 years.

.

NEW DISTRIBUTION TARGETS

According to the company’s statements, the brand’s distribution strategy could consider new opportunities in countries such as:

  • Israel,
    Egypt,
    South Africa,
    Scandinavia.
  • As a registered and verified professional distributor on EsteticaExport.com you can ask us to notify the company about your potential interest about this. Click here to send your expression of interest.

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