OUR VISION

Provide our clients with a distinct portfolio of solutions that make the daily moments into unique experiences. We seek to always supply the best to our clients.

OUR VALUES

Family atmosphere: we believe that working in a family-like ambience instills confidence and trust, providing our employees with the support they need to grow and perform even better, thus maximizing our business results.

Client orientation: we focus on our clients and lead an ongoing dialogue with them to gain the deepest understanding of their needs.

Excellence: we strive to excel and to carry out each task in the best way possible. We don't know a better way for achieving optimal results.

Innovation: we challenge ourselves constantly to generate added value for our clients and protect our position as the leaders in hair and beauty care.

The company is private owned company who build it’s reputation through the years by working with the global players of the professional beauty industry. The main focus of the company is the beauty salons market. We are the exclusive distributors of international brands as well as the owners of our own brands. Our products can be found in the top location of the market: exclusive hair salons, exclusive Hotels and SPA resorts, beauty salons as well as professional outlets supplying electric appliances.

WE ARE CURRENTLY REPRESENTING THE FOLLOWING BRANDS:

Hair Professional Products

OLAPLEX - USA
JUL PRO - P.L
MATRIX - USA

Beauty Salon, Hair Salon Machines and Furniture

MALETTI GROUP - ITALY
NILO GROUP - ITALY
TAKARA BELMONT - JAPAN
NG BEAUTY - P.L
MEGASUN - GERMANY

Tools and Accessories

NG PRO - P.L
BLASTER - UK
Framer - USA

In order to support this wide range of products the company owns the following facilities:
- Head Quarter Offices
- Logistic Center
- The biggest show room in Israel
- Exclusive training center
- Licensed Cosmetic Factory facility