La biosthetique

Exclusive Cosmetics and Focus on People

AT A GLANCE

Company name

La Biosthétique Paris

Company Address

Paris, rue de Tilsit, Arc de Triomphe Production and logistics site: Laboratoire Biosthetique Kosmetik GmbH & Co. KG Gülichstraße 1-5, 75179 Pforzheim, Germany
Tel: +49 (0)7231 / 456-0
info@labiosthetique.de

Established

1950

Number of employees

500

Main Brands

La Biosthétique, Botanique

COMPANY PRESENTATION

OVERVIEW

Paris has always been a magnet for fashion, beauty and pleasure. With its elegant head-quarters near the Champs-Élysées and the Arc de Triomphe, the brand La Biosthétique Paris is in the best location to be a leader in creative trends and to work at the service of beauty and fashion-conscious people. This family-run company has offered exclusive high quality hair and skin cosmetics products for decades and has developed the intellectual concept of “The Culture of Total Beauty”, which is the hallmark of La Biosthétique today. Its creator, Marcel Contier, a beauty visionary par excellence, started experimenting with basic natural substances in his former company Laboratoire de Biologie Esthétique back in the early 1950s. His goal was to create products which can give people a feeling of total beauty and wellbeing, but at the same time help to protect natural resources by using effective natural ingredients. He implemented his vision and created the meaningful name “Biosthétique”, by combining life science (bios) with people beauty (aesthetics). Marcel Contier has found a perfect business partner in Siegfried Weiser, who supports the human focus of the company and conceives new, revolutionary and ground-breaking business approaches with the precious help of his sons Jean-Marc and Christopher Felix.

A successful partnership

Supportive pillar of the unique success concept of this company is the long-standing trust between the company owners and their customers, who are hair and beauty salon owners and who have been loyal to this brand for years. La Biosthétique Paris products are exclusively available from these partners or from the company's online shop. In addition, La Biosthétique salon partners receive an excellent support in terms of training, customized salon design, as well as participation in public and private charity events. The extent of this humanitarian cooperation is demonstrated by the Société Française de Biosthétique community, which has more than 2,500 member salons in German-speaking countries. Regional and national meetings are organized to foster the sharing of knowledge and experience and to encourage the creation of a social network, as well as to support young talents and enhance the enduring competitiveness of member companies.

The culture of total beauty

What makes La Biosthétique Paris so special is its range of premium segment products and services tailored to the needs of salon customers in terms of fashion, elegance and lifestyle. Partner salons celebrate “The Culture of Total Beauty” by using and selling La Biosthétique Paris premium quality hair, skin, body care and make-up products and services. The professional care package ranges from first-class haircuts to trendy individual styling, gentle colouring systems, exclusive hair care, make-up products, cosmetics and wellness treatments, which are sometimes performed in separate cubicles.

Focus on education

La Biosthétique coiffeurs stand out for their high-level qualifications earned in international academies. They are not only continuingly trained in the latest developments of their service spectrum, but they also have the opportunity to acquire a further training certification as colourists, make-up artists and beauticians. Since 2011, the German stylists of La Biosthétique can even earn an exclusive degree as “Coiffeur Master of Management” at the University in Pforzheim. La Biosthétique Paris also organizes exclusive and glamorous events, such as the highly publicised “International Beauty Stylist” Award, which takes place in Paris every year. Moreover, La Biosthétique regularly attends big fashion events. It took part in the Berlin Fashion Week in July 2017, where it was official hair & make-up partner at the Marc Cain SS 2018 fashion show, at the Lana Mueller SS 2018 fashion show at the House of Weekend, and it styled the VIP guests of the magazine event.

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KEY PEOPLE

President

Siegfried Weiser

STRENGTHS & OPPORTUNITIES

  • The Culture of Total Beauty

  • Family-run company

  • Social sustainability

  • Products are exclusively sold in international hair and beauty salons

  • Natural ingredients and premium quality

  • Focus on family values

  • Customer loyalty

  • Salons are valuable, essential partners and ambassadors of the brand

PRODUCTS

STAR PRODUCTS

Botanique – Pure Nature

The new La Biosthétique range pays homage to the power of nature: the skin and hair care products exclusively achieve their effects only with the use of valuable plant essences. The science of life (Greek “bios”) and striving for beauty ("aesthetics"): these are the building blocks of the name La Biosthétique and the integral parts of all La Biosthétique products. Botanique Pure Nature is a hair and skin care range that proudly contains natural, sustainable formulations, something that is reflected by four labels: 100% natural cosmetics (certified by ICEA), 100% free of animal ingredients (certified by Vegan), 100% free from alcohol and animal ingredients, production in accordance with Muslim criteria (certified by Halal), 100% Global Social Responsibility (La Biosthétique's own seal). The 11 hair and skin care products of Botanique Pure Nature provide Intense, Gentle and Balancing results and the products are split into the following categories: Intense Shampoo, Intense Mask, Intense Hair & Scalp Oil, Intense Styling Cream, Gentle Volumising Shampoo, Gentle Conditioner, Gentle Styling Mousse, Gentle Cleansing Gel, Balancing Shampoo, Balancing Toner, Balancing Cream.

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COMPANY GEOGRAPHIC BUSINESS

According to company statements, the currently developed business geographic areas are

Subsidiaries and distribution partners:Austria, Switzerland, Italy, Spain, Denmark, Benelux, Great Britain, France, Asia, Australia, Columbia, Eastern Europe, Russia and Canada

.

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