BBCOS | LAB37

30 YEARS OF EVOLUTION FOR THE HAIR REVOLUTION

AT A GLANCE

Company name

BBCOS | LAB37

Company Address

Via del lavoro, 37, Loc. Cappellazzo 12062 Cherasco (CN), Italy
Tel. +39 0172 495277

info@lab37group.com

Established

1999

Main Brands

bbcos LINES • Coloring Innovationevo, KeratinColor, Earthia Color Nathue Complex, Colortribe • Bleaching: Decoal Cream, White Meches, Keratin Deco, Upto9 • Wellness & Styling: Emphasis, Revival Lamellar Treatment, Kristalevo, Green Care Essence, Meristema

COMPANY PRESENTATION

OVERVIEW

Lab37’s Company Brand bbcos was born from the intuition of its founding members, whose thirty-years long experience in the professional hairdressing products field, lead to mastering the perfect eye for the newest and best trends.

In the middle of Langhe Hills and Monviso, precisely located in Cherasco, bbcos lines, entirely  built  by  the  development  and research team and distributed to an average of 60 countries world-wide, are born. This is a strategic hub location, situated just a couple of hours from Milan, the worldwide capital of fashion and the perfect place to learn the most advanced trends in the hairdressing sector and distribution of our high quality products all over the world.

bbcos is an entirely made in italy , constantly evolving and dynamic brand providing all the products needed in a hair salon stimulating every professionists’ inspiration in creating glamorous hairstyles, all within an extensive catalog. bbcos’ meticulous and constant search for the finest actives and effective materials, guarantee the efficacy of all the products, all along with a high naturality percentage and care for vegan and sustainable formulas.

Put together, we obtain a highly valuable brand with special attention towards both the Customer and the environment.

The professionality of our products, along with  the support and education provided by our tech team , are the fundamentals for following and fulfilling every distributor’s and professionist’s needs.

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KEY PEOPLE

STRENGTHS & OPPORTUNITIES

  • Innovative products of professional quality at top-notch technology

  • High-level know-how of hairdressing products thanks to an extensive experience in the field

  • 100% Guaranteed Made in Italy

  • GMP 22716 and ISO 9001 Certifications

  • Technical support and state-ofthe-art on styling trends

  • Internal Development and research

  • Training for professionals

PRODUCTS

STAR PRODUCTS

Earthia Color Nathue Complex

Permanent vegan and ammonia-free hair coloring formula. The perfect alchemy between technology and nature, Earthia revolutionizes the color service in the hair salon: it becomes a real beneficial treatment for the hair fibers that transforms the client’s look. Earthia Color is composed of four active ingredients deriving from the earth: hemp, rice, microalgae Chlorella Vulgaris and white lupine. The high Naturality Origin Index allows everyone to express their identity freely, by choosing among 81 color nuances covering warmer and colder shades.

Lamellar Treatment

The extensive professional lamellar treatment by Bbcos, ideal for all hair types. The latest generation of lamellar technology acts instantly to discipline and protect the hair. 

Made of three different products, this line is comprehensive of:

  • 7in1 Repairing Shampoo, the secrets to your wellness, that has 7 different actions: Purifying, Nourishing, Hydrating, Acidifying, Disciplining, Fortifying, Enlightening
  • 14in1 Lamellar Balm, the power of lamellar technology: after which the hair is fluid, shiny and smooth, as light as silk, regaining shine and protection in absolute lightness.
  • 21in1 Leave-in Conditioner, a wellness revolution, holding 21 strategic actions for more vigorous healthy and shiny hair.

Emphasis

Emphasis is a vast range of products, that keeps growing, each line built upon  every hair type specific needs. Every line lies inbetween the bond of traditions, nature and technologies, for the best improvement of the hair type that line is destined to. 

YAO-TECH EFFECT studied for hair that are frail and need restructuring.
NAMI-TECH EFFECT to enhance and highlight curly hair.
BLOND-TECH EFFECT for nourished ad enlightened natural blond hair to the top. COLOR-TECH EFFECT born for the wellness of treated hair.

EXPORT BUSINESS

COMPANY GEOGRAPHIC BUSINESS

According to company statements, the currently developed business geographic areas are

More than 60 countries located in Europe, Asia, North America; Central & South America; Australia; Africa
.

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