Llongueras

THE EMBLEMATIC BRAND

AT A GLANCE

Company name

Llongueras

Company Address

Calle Claudio Coello, 16 1º izq - 28001, Madrid (Spain)

Website

www.llongueras.com

Established

1958

COMPANY PRESENTATION

OVERVIEW

LLongueras is, today, a renowned salon brand with a solid network and a successful philosophy with more than 50 years of experience in the hairdressing industry.
From its beginning in the 60’s, Llongueras salons have become a reference in the Beauty industry. Its founder, the multifaceted artist Lluís LLongueras, opened his first salon in 1958 in Barcelona, having Salvador Dalí as his honor guest. In the 70’s the first training center was opened: The International Institute LLongueras, and in 1974 the first international Llongueras salon was opened in the iconic Saint-Honoré street, in Paris.
Throughout his professional career, Lluís LLongueras has been honored with many recognitions which made him a renowned legend of the hairdressing world, both nationally and internationally. For instance, the title of International Master that he received in the headquarters of Intercoiffure in Paris, from hands of the famous Alexandre de París; or the Honour Award of the International Hairdressing Awards in 2019.
In January 2018, the French group Provalliance, led by Frédéric Logodin (CEO of Provalliance Spain) announced the acquisition of Llongueras salons, becoming the undisputed leader of hairdressing in Spain, managing more than 300 salons. The group is also leader in Europe and has the second place worldwide with approximately 4000 salons.
In this way, the group rebuilt a legendary brand and an impeccable professional reputation, elevating the brand to its maximum splendor. Based on a research, Llongueras is the Brand with more awareness, with the greatest loyalty rate and the brand to which the 98% of its customers give the best rate in terms of satisfaction, being named Excellent by the Net Promoter Score.

LLONGUERAS RESET

Nowadays, Llongueras presents a new concept of experiential salon, where design, comfort and new trends prevail. This new concept arises from the result of dismantling the structure of the conventional hairdressing salon to transform it into an atelier inspired by the versatile artist Lluís Llongueras. The new Llongueras space reflects modernity, warmth and innovation. In short, spaces that invite the consumer to disconnect and enjoy a luxurious service.
In addition to the modernization and improvement of the Llongueras salons, another new strategic line of the firm is the presentation of new collections, with a renewed image standard, with a high-level production. Those collections are done in collaboration with the internationally renowned Spanish photographer Valero Rioja.

INTERNATIONAL EXPANSION

Today, Llongueras has approximately 147 spaces worldwide: 122 of them are located in Spain with 31 own salons, 76 franchises and 15 training centers.
On an international level, the expansion is focused on Latin America where the group has already 25 salons approximately. In Argentina, Llongueras has a leadership position with 20 salons.
Mexico, Colombia and Brazil are the countries in which the firm has an eye for the expansion, being open minded to the rest of the countries.
To all of them Llongueras offers an integrated 360º support through:
• High quality products with access to the best brands on the market and with the best conditions.
• A complete and continuous training program throughout the training centers of the Provalliance Group.
• Marketing and communications with national and local support including a digital toolkit based on geomarketing and adapted to the needs of each salon, with POS promotional concepts with a modern design and digital innovations focused on customers.
• Support on Human Resources for recruitment, employee’s motivation, salon management, newsletters and coaching.
• Real estate expertise with access to the best on-street locations and in Shopping Centers.


LLONGUERAS METHOD, UNIQUE AND EXCLUSIVE IN THE WORLD OF HAIRDRESSING

Llongueras understands hairdressing as an artistic discipline as its founder has wanted to transmit it. The brand, synonymous with professionalism, has always been a guarantee of quality and service and has always been at the forefront of innovation being a pioneer and a spearhead in the world of fashion and innovation.
The emblematic Llongueras Method is the training basis of the brand, a technique that has revolutionized the hairdressing world in innovation, speed and perfection. As well as the undisputed style of programmed cuts, recognized worldwide, as well as the techniques of color, dried or finished.
All this is transmitted, day by day, through one of the fundamental pillars of the group, the training, which has been given a key role in the strategy of the group with the reform of the Llongueras Institute. In this place, which is located in Barcelona, the aim is to promote and raise the level of hairdressing, turning it into a competitive industry and a key sector for economic propulsion.

  • Please note that this information is not public and it's reserved to registered and verified professional users on EsteticaExport.com. Register Now to get your verified access.

Browse now the magazine!

You can find Llongueras on the latest magazine of the best beauty-industry manufactures company.

Click on the cover to open the magazine or
here to browse all magazines for free.

KEY PEOPLE

  • Please note that this information is not public and it's reserved to registered and verified professional users on EsteticaExport.com. Register Now to get your verified access.

STRENGTHS & OPPORTUNITIES

  • Profitable business for professionals of the industry and investors who look for a vanguard activity in the world of fashion and beauty

  • 360º integral support through quality products, training, marketing and communications, Human Resources and real estate expertise

  • The emblematic Llongueras Method is the training basis of the brand, a technique that has revolutionized the hairdressing world in innovation, speed and perfection

  • New concept of salons based on experience, where design, comfort and new trends stand out

  • More than 50 years of experience in the industry

  • Llongueras belongs to Provalliance, the leading hairdressing group in the sector at a national and European level; and second worldwide

  • Professionalism and quality

PRODUCTS

STAR PRODUCTS

Hair Cuts

Hair cutting with the most exclusive techniques of the Llongueras Method. To obtain personalized styles, undeformable and with maximum quality and precision.

Expert Treatments

The most innovative treatments for all types of hair needs. From purifying and detox treatments, to botox, keratin, or even caviar-based treatments.

Styling

LLongueras offers styling in all its versions, for all types of hairstyles, both express versions, updo and/or half updo, for the most special days.

GET IN TOUCH.

YOU NEXT BUSINESS

If you found the information about this company interesting, you could ask the Estetica Export consultants for more information or to arrange a meeting for you to evaluate business possibilities.

Fill out the form to receive a quick feedback.

  • Please note that this information is not public and it's reserved to registered and verified professional users on EsteticaExport.com. Register Now to get your verified access.

Searchmore...

On EsteticaExport.com everything could be find. Use our search tools to discover always more products, more companies, more news, more business opportunities around the market.

Search

OTHER BUSINESS NEWS