PROFESSIONHAIR Milano

AT A GLANCE

Company name

Company Address

via Romolo Gessi, 18 - Brescia - ITALY

Established

1959

Main Brands

24 Kerats®, NVNT® Haircare, Luxury Hair Pro, 21 Perfect®, Jungle Fever™, Compagnia Del Colore™, VIBA Professional, Bumble and bumble, Best and Beautiful®, Supersize, BIG Professional®, Damage Undo®, Unimix

COMPANY PRESENTATION

OVERVIEW

Founded on the legacy of the Negretti family, PROFESSIONHAIR® has thrived for over 60 years in both the Italian and international professional hair products markets. Originating from a heritage that witnessed Italy, particularly Milan, ascend to the forefront of fashion, PROFESSIONHAIR® Milano pioneers a wholly innovative approach, previously unseen in the hair care sector.

PROFESSIONHAIR® Milano specializes in catering to specific customer needs, offering top-tier professional hair products to the haircare industry. These products not only represent the highest standards of quality excellence in their respective categories but also serve as iconic representations capable of addressing specific target audiences and influencing emerging trends in the cosmetics industry.

By providing a diverse range of finely crafted product lines, PROFESSIONHAIR® Milano empowers professionals within the sector to select products aligned with the preferences of their salon clientele. Each brand within the portfolio is meticulously crafted based on an analysis of the lifestyle and requirements of the end consumer, tailored to distinct characteristics.

In today's context, individuals gravitate toward a defined sense of style and mood that reflects their comfort. From an anthropological and social standpoint, the desire to belong to a “tribe” fosters security and relationships, particularly among those sharing similar tastes and habits. Hair, being one of the most visually prominent aspects of one's appearance, plays a pivotal role in this dynamic.

The PROFESSIONHAIR® Milano "Collection" addresses this fundamental need of both salons and their clients, offering bespoke brands meticulously designed and formulated to resonate with each customer's preferences in an entirely innovative manner. Complementing this collection are scientifically formulated technical products aimed at enhancing the beauty and health of the hair, thereby optimizing the performance of hairdressers.

As a proud member of the BeauticonValley® Holding Benefit Company, PROFESSIONHAIR® Milano is part of an organizational network comprising over 50 companies. Leveraging a unique and integrated supply chain, these companies produce cutting-edge and high-quality cosmetic products distributed across more than 130 countries worldwide. PROFESSIONHAIR® Milano stands out in the market for professional hair products by not only offering ranges of unparalleled quality but also serving as invaluable allies to salons and hair professionals in their efforts to retain clients.

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KEY PEOPLE

Commercial Director

Massimiliano Giobergia

STRENGTHS & OPPORTUNITIES

  • Over 60 years of experience in the hair sector

  • Continuous innovation

  • Product excellence

  • Specialization in hair color

  • 100% Made in Italy

  • Top Italian quality

  • Top trendy styles

PRODUCTS

STAR PRODUCTS

24 KERATS®

A PIONEERING ADVANCE IN 2-MINUTE HAIR REPAIR TECHNOLOGY

Hair, composed primarily of keratin, finds its ultimate enhancement in 24 KERATS, the most esteemed hair structure booster available:

24 KERATS® represents the pinnacle of professional hair care, offering unparalleled quality and luxury. This exclusive professional line consists of five scientifically formulated products harnessing the cutting-edge trichological science known as TRICHOPOWER SCIENCE. The outcome is a remarkable enhancement in the restructuring of hair bonds and the restoration of overall hair quality.

DAMAGE UNDO®

A SCIENTIFICALLY FORMULATED AND COMPLETE RANGE FOR LONG HAIR
Damage Undo® is the innovative professional line for long hair care.
Formulated and developed to repair and deeply protect all types of hair damaged by various factors such as excessive exposure to heat from hairdryers and straighteners, coloring, bleaching, and other technical treatments, pollutants in water and air, UV damage, damage caused by air conditioning and central heating, over cleansing, hair aging.
Its aim is to restore the physiological balance of the fundamental hair structures without the use of silicones, thanks to Keraboost™ Technology.

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COMPANY GEOGRAPHIC BUSINESS

According to company statements, the currently developed business geographic areas are

Worldwide

.

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