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Maria Nila Announces a New Partnership with L Catterton

With this move, the Swedish sustainable professional hair company seeks better opportunities to accelerate international expansion. Over the past 5 years, Maria Nila, the Swedish sustainable professional haircare brand, has been on a mission to...

Keune Becomes Certified B Corp

This is a well-deserved achievement for Royal Keune Haircosmetics, the Dutch family-owned professional hair care brand, which has always strived to create a positive and lasting impact on people and the planet.

Exporting in Times of War

Estetica Export has interviewed Lucio Fusaro, President of Itely Hairfashion, an Italian Company with strong distribution ties all over the world, including countries like Russia, Belarus and Ukraine. We asked him to help us...

Distributing in Israel: Promising but Hard Market

Estetica Export has interviewed Tsedy Elias, CEO of Elias Sassonic, an importer and distributor of electric beauty items for professional hair salons in Israel. When did you start up the business? “We are a family business...

Taking Pride in Men’s Hair & Grooming

After 49 years working in the field of women’s products, the Gidon Cosmetics hair & beauty company has decided to branch out into men’s grooming, responding to the demands of the Israeli market. The changing...

Framesi Wows Hairdressers in Taiwan

Taiwanese hairdressers experienced an exciting show in Taipei which brought them the best of Italian expertise in the field of professional hair. Framesi Taiwan celebrated a return to post-pandemic normality with an amazing show in...

Treatwell’s Latest Step on the Journey towards Total Inclusiveness

Treatwell is contributing to a fully inclusive hair & beauty industry by introducing the “LGBTQIA+ friendly” badge to signpost welcoming salons.  "Friendly badge" This badge serves as a guide for users, signposting salons on Treatwell's marketplace...

Taking Advantage of a Buoyant Market

As the culture of the hair & beauty trade fair returns to its full potential, so do opportunities to boost both the creative and business vibe among companies that are attending. Many are expanding...

Challenges for the South African Market

EsteticaExport has interviewed Izak Coetzee, founder of Duty-Free Merchandising and Yozelde Du Plessis, partner and head of marketing development and education. They run one of the leading distribution companies in South Africa for several important...

Alfaparf Milano Expands into the UK & Ireland

Xpert Professional UK & Ireland joins the Alfaparf Milano family, in one of the largest acquisition takeovers in the British Isles for many years. A family-owned company, Alfaparf Milano was founded 42 years ago by...

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Pidielle Continues with Double-Digit Growth

After many years working in the luxury and fragrances sector, Gianguido Mazzuca was appointed as Global Sales Director at Pidielle Group in 2019. We...

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Cosmoprof CBE ASEAN has celebrated its second edition with enthusiasm and positive results, as the B2B show in Thailand which is helping expand the...

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Aimed at communities facing greatest disaster risk, a new €15 million endowment fund was announced by L’Oréal at Climate Week NYC. The aim is to...

MCB By BS Paris: 3 Top Days in the Hair & Beauty World

The Parisian event was a remarkable example of the power of innovation, as well as of the collaboration that keeps the hair & beauty...

The 4th Edition of Beautyistanbul is Kicking Off!

Two new halls have been added this year to make room for the growing number of exhibitors at the most international hair and beauty...

Pidielle Continues with Double-Digit Growth

After many years working in the luxury and fragrances sector, Gianguido Mazzuca was appointed as Global Sales Director at Pidielle Group in 2019. We...