CBE Shanghai, one of the world’s largest hair & beauty fairs, will soon open its gates from May 22nd – 24th. It expects to increase its already outstanding attendance figures from last year, when 3,200 exhibitors, 514,600 visitors, 10,000 brands from 80 countries descended upon the 220,000 sqm exhibition space.

During the event, organizers will update exhibitors and visitors about the new CBE Hangzhou edition from September 11th-12th, being held in the e-commerce capital of China. This is in response to market demands and exhibitor calls.

Themed “Go! Inno-Beauty”, CBE Hangzhou 2024 will introduce trending domestic brands, selected imports, customized supply chains, influencers /MCN (Multi-Channel Networks), new channels and other inno-beauty resources that adapt to the current market development, making more new resources visible and promoting upward industry growth.

CBE Hangzhou and its Influencer Club have fully assembled new resources to promote China’s cosmetics industry; at the same time, CBEs “2 City – 2 Expo” strategy for Shanghai and Hangzhou has officially been launched.


The numbers

CBE Hangzhou 2024 is estimated to showcase more than 5,000 beauty brands from more than 20 countries and regions, attracting over 50,000 global professional visitors to the show. There will be 4 theme halls and 3 featured areas, for a total exhibition area that is expected to exceed 100,000 square meters within 3 years.

Influencer Area

As the new leg of the CBE fair will be hosted in Hangzhou, the city where the major Chinese digital/ internet companies have their headquarters, starting with world N.1 Alibaba, we can expect that great attention will be dedicated to ensuring a high standard in the influencer participation and active contribution. CBE Hangzhou is expected to host more than 200 MCNs, and some 5000 influencers, focusing on live e-commerce and other new mainstream channels. A big effort to create a more convenient link platform through the Influencer Area, CBE Influencer Forum, Annual Influencer Awards, Influencer Selection Area, Influencer Merchants, etc., for the brand and influencers.


Venue Address: Hangzhou International Expo Center, No. 353, Benjing Avenue, Yingfeng Street, Xiaoshan District, Hangzhou, China


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