In a troubled year for exhibitions and when plans must be updated on an almost daily basis, it is nice to report of one trade fair which determined to take place in September.

The Central Asia Beauty Expo has confirmed that it will open at the Atakent Expo, Almaty, KAZAKHSTAN on 3rd – 5th September 2020

The Central Asia Beauty Expo welcomes about 10,000 professional visitors from major Kazakhstan cities who are eager to engage with over 200 exhibitors from countries like Kazakhstan, Russia, Turkey, Italy, France, Germany, Korea, Poland, Iran, India, Pakistan, Belarus, Ukraine, India, UAE, Egypt and China, to name but a few. This represents a huge Central Asian market of over 50 million people. Moreover, while there are almost 4,000 distributors of cosmetic & personal care products in Kazakhstan, there are no large industrial enterprises producing cosmetic products in this vast territory. This means that entering an undeveloped market can all but guarantee the success of new products which are being introduced. Indeed, Kazakhstan is a country that is undergoing stable economic growth and where the number of beauty industry companies as increased by 68% over recent years. Central Asia Beauty Expo is visited by entrepreneurs from all over the Central Asian region, it is in a strategic position to contact the huge market in one of the fastest developing areas of the world.

Kazakhstan is the heart of Central Asia and a very large country, one of the ten largest countries in the world, occupying almost 3 million square kilometres. The country shows a stable economic growth, with the beauty industry growing by 68% last year. Political and economic stability attracts entrepreneurs from neighbouring countries such as Uzbekistan, Kyrgyzstan, Tajikistan and Turkmenistan. There are no large industrial enterprises producing cosmetic products in this vast territory, but there are almost 4,000 distributors of cosmetic and care products, creating attractive conditions for doing business. While Kazakh is the official language, a large Russian population means that Russian is also officially spoken there.

For more information about Central Asia Beauty Expo visit