The Transom Capital Group announced that it has added the professional liquids division of Conair Corporation’s BaBylissPRO to their portfolio, renaming the company Beauty Quest Group. Beauty Quest Group manufactures and markets a wide range of hair care and styling products including Aquage, RUSK and One ‘n Only, as well as private label brands for leading retailers.

The Company provides contract manufacturing services to other top hair care and topical product retailers. “We’re thrilled to add Beauty Quest Group to the Transom portfolio,” said James Oh, Partner at Transom. “The Company’s impressive leadership, portfolio of brands and comprehensive manufacturing capabilities provide a unique value proposition to its customers in an industry with strong tailwinds. We look forward to taking the business to the next phase of growth and providing strategic focus as a stand-alone company.”

“I’m proud to be leading the team of this great company we now call Beauty Quest Group, a name that blends our legacy of success with our mission to take our professional hair care and styling brands to the next level. More than ever we are committed to bringing our community of stylists, retailers and consumers with performance driven, innovative products that help create and inspire future trends,” said John Costanza, CEO of Beauty Quest Group. “We’re excited to work with Transom Capital and engage our entire tribe of professional stylists, salons and retail partners on a new path to prosperity.”

Los Angeles-based Transom (www.transomcap.com) is a private equity firm in the middle market with more than $500M in assets under management that boasts functional pattern recognition, access to capital, and a proven ARMOR Value Creation Process. When these resources combine with management’s insight and expertise, the result is optimised operational efficiency, significant top-line growth, cultural transformation and outstanding achivements.

RUSK Incorporated provides products and tools for salons and their clients, offering a wide range of haircare and styling products, such as shampoos, conditioners, treatments, styling, and body care; as well as cutting and styling tools and salon apparel.

SalonQuest LLC (d.b.a. Aquage) is a privately-held maker of innovative salon hair care products formulated with marine botanicals sold exclusively to independent salon owners. In addition to the  Aquage brand, the company also markets the Biomega and SeaExtend brands.

Conair Corporation develops and markets hair care and personal grooming products, including hair dryers, hair styling irons, and other accessories. Founded in 1959, today Conair sells products in over 100 countries and has offices and subsidiaries in over 12 countries including Babyliss SARL in Paris, France.