Despite the cancellation of so many hair and beauty trade fairs around the world, we’ve just received the excellent news that InterCHARM, S. Korea’s well-established leading professional trade fair, will be taking place in Seoul at COEX on September 23rd – 25th 2020.

A joint-venture with Reed Exhibitions, InterCHARM Korea is an event that the global beauty industry just cannot afford to miss out on, as it presents a perfect showcase and a platform for international brands to indulge in the booming Korean beauty market.

Certified as an international exhibition from the Korean Ministry of Trade, Industry and Energy, over the last 8 years it has gained much status in the cosmetics and beauty industry, achieving some very impressive numbers: last year the trade fair brought together over 300 exhibitors, around 40,000 attendees and 2,000 potential buyers from all over the world. The show covers all aspects of the beauty market from cosmetics, raw materials, packaging, professional salon and others, displaying the whole manufacturing process.

At the same time, multiple co-located events will be taking place, including WWD Forum, Nail Contest, Beauty Professional’s Seminar and Bio-Beauty/Medical-Beauty Zone. Furthermore, in order to maximise the success of the exhibition, the organisers are proposing one-to-one match-up business meetings that will be held during the show dates, offering a chance for international buyers to source good quality products and cost-effective solutions.

The organisers wish it to be known that if there were to be another unforeseen COVID-19 outbreak that could impinge on the show, they have already prepared a plan B in which 1:1 meetings will be directly moved forward to the online matchmaking platform.

For more information, please visit the official website (

Notes about InterCHARM

InterCHARM is one of the world’s most experienced beauty shows being held in Russia, CIS, Central and Eastern Europe biannually. It offers a unique opportunity to get acquainted with current trends in the beauty industry, take part in workshops, solve business problems, listen to the opinions of beauty experts, learn more about the latest solutions and productions technologies from around the world, determine the paths of business development, and fully experience the atmosphere of beauty.

South Korea Beauty Market

South Korea is in the list of Top 10 global beauty markets, estimated over US $18 billion in 2019. South Korea is one of the fastest growing markets in the world. Korea represent a special environment, a model market to study the Future of Cosmetic and Professional Beauty Trends. Even the Global trend forecasting agency, World’s Global Style Network, announced plans to launch a new beauty forecasting platform in 2020 dedicated exclusively to Korea.