In the first semester of the current year, most companies’ sales data recorded a huge increase compared to 2020 – numbers are also significantly better than the pre-Covid year 2019.
After a difficult 2020, which saw international markets hit hard by lockdowns, data for cosmetics sales for the first half of 2021 are coming in and confirming a strong rebound. Let’s look at a few examples in Italy, where some companies in the professional hair industry are reaching above-average performance.
One interesting case is represented by Landoll, a modern, ever-growing company that owns the Nashi Argan brand, distributed in hair salons and dedicated stores. In the first 5 months of 2021, the company recorded an astonishing 61% increase in turnover compared to the same period in the previous year and, more significantly, an increase of 12% when compared to the same period in 2019. In the first semester of 2021, Landoll also experienced 52% growth in the number of hair salons becoming its new clients around Italy.
Great numbers also for Davines, one of the major cosmetics groups in Italy, also with a strong presence in international markets. An amazing acceleration in sales characterised early 2021: in the first 4 months, the group reached a record €60 Million turnover that represents a growth of 35% compared to the same period in 2020; also a 13% growth when compared to 2019, when the market was not influenced by any lockdowns.
The new leadership team which is heading up Davines is keen to continue on this exciting journey of growth – always keeping their core principles of care for the environment and social issues in sight, while always focusing on ethical beauty and sustainability: fundamental values that Davines has pursued since day one.