Following the success of its previous editions, Cosmetista Expo North & West Africa 2024 will be back for the 7th time from May 11th –14th 2024 at the International Fair AMDIE (formerly known as OFEC), Casablanca, Morocco.

Cosmetista Expo North & West Africa is one of the largest African international professional exhibitions for beauty, cosmetics, and wellness professionals, bringing together a large number of stakeholders in the industry. The expo serves as a platform for engagement between the African continent and parts of the world by offering a prime opportunity to foster partnerships at a national and international level.

Cosmetista Expo North & West Africa

Since 2017, the hair & beauty market in Morocco has seen annual growth of between 10% and 15%. This positive trend continues to experience robust growth and is expected to reach approximately $2.67 billion by 2029, with a compound annual growth rate (CAGR) of 7.92% from 2023 to 2029.

Key drivers include increased consumption of body sunscreens, lotions, and anti-aging creams, as well as the growing popularity of e-commerce platforms, preference for natural products, evolving consumer lifestyles and rising disposable incomes globally.

The event, scheduled to take place from May 11th – 14th, 2024 at the International Fair AMDIE (formerly known as OFEC) in Casablanca, promises to be a truly international gathering, featuring pavilions from Poland, Brazil, Turkey, Egypt, China, and Korea. Each pavilion brings a unique blend of innovation, craftsmanship, and culture to the forefront.

Here are some of the key highlights:

Poland Pavilion: Dive into the world of cutting-edge skincare packaging technology at the Polish Pavilion. Explore the elegance of Polish beauty products with a focus on innovative anti-ageing solutions and revolutionary nail care. Witness the fusion of tradition and modernity as Poland takes centre stage in the latest advancements in cosmetic trends.

Brazil Pavilion: Immerse yourself in the vibrant atmosphere of the Brazilian Pavilion, where the focus is on state-of-the-art packaging for hair care and smoothing products. Experience the allure of Brazilian beauty with a showcase of exotic ingredients and sustainable packaging practices that define the forefront of the industry.

Turkey Pavilion: Journey through the rich heritage of Turkish skincare and wellness products at the Turkey Pavilion. Witness the seamless blend of tradition with modernity in cutting-edge skincare packaging. Explore innovative solutions that showcase Turkey’s commitment to preserving cultural roots while embracing contemporary packaging trends.

Egypt Pavilion: Uncover the secrets of ancient beauty rituals at the Egypt Pavilion, where skincare takes centre stage. Indulge in luxurious offerings that highlight affordable and easy-to-wear beauty solutions. Experience the perfect fusion of modern packaging technology with Egypt’s timeless beauty traditions.

China Pavilion: Embark on a technological voyage at the Chinese Pavilion, a hub of cutting-edge skincare packaging innovations. Delve into the future with packaging designs that seamlessly blend tradition with a forward-thinking approach. Experience China’s commitment to anti-ageing solutions and advanced beauty packaging that sets new industry standards.

Korea Pavilion: Immerse yourself in the future of beauty at the Korean Pavilion, renowned for its advanced K-beauty trends and skincare breakthroughs. Discover state-of-the-art packaging solutions that reflect Korea’s expertise in the most advanced and effective beauty technologies, setting the pace for the global beauty industry.

Everybody is welcome to this global celebration of beauty, where it’s easy to connect with industry leaders, discover the latest trends, and forge partnerships with brands from all around the world.

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