COSMOBEAUTY SEOUL 2024: Rediscovery of K-Beauty

The 38th edition of COSMOBEAUTY SEOUL (from May 29th – 31st 2024) attracted great international attention and beat overall performance compared to previous years. This year’s event covered all sectors of hair & beauty such as Cosmetics, Ingredients, Packaging, Hair, Scalp, Beauty, Spa, and Nail, Foot and Tattooing. Special attention was given to trending topics such as like Inner Beauty, Health, Smart Beauty, Natural, Organic and Vegan.


Participants at the recent Korean exhibition could enjoy a very international event with 538 booths from 381 exhibitors. The Korean local governments’ pavilion and other main pavilions from Poland and China plus numerous other foreign companies from 14 countries, including the USA, Finland, Italy, Turkiye, and Japan.
The organizers offered great chances to improve global exposure and meet global exhibitors through a program of Export Meetings, Distribution Meetings and Import Meetings that were very much participated. A total of 48,000 Visitors came from 92 countries and major buyer countries include Greece, Germany, Russia, the United States, Ecuador, Singapore, United Arab Emirates, Britain, Italy, Japan, China, Ecuador, and Poland. As a result, many companies signed memorandums of understanding and others received the first orders.

All the concurrent events were held in the conference rooms outside the exhibition hall so that, inside the exhibition hall, visitors could concentrate on products and technologies. Buyers and visitors gave positive feedback about the atmosphere at the exhibition hall which allowed them to focus on the show. Visitors commented on the high quality of exhibitors and products showcased, a big improvement compared to previous editions. An impression confirmed by buyers’ comments that considered export meetings very satisfactory because the quality of exhibitors and products was top-notch.

Great success for the “Rookie of the Year” Awards, professional seminars, and beauty competitions that were held during the event.
“Rookie of the Year”, COSMOBEAUTY SEOUL’s premium award, is conducted based on objective data, product testing, and evaluation by industry expert judges.
During the 3-day show, a total of 50 seminars and competitions were held in four seminar rooms attracting a large number of participants. Following this year’s success, organizers, intend to increase the number of seminars in English for next year’s program to satisfy the request of overseas buyers and the interest and participation of foreign visitors.
Another feature that visitors appreciated was, the ‘trend wall’ that was set up at the entrance gate so that visitors could check industry trends at a glance as they entered. All this contributed to the positive comments left by buyers and visitors who enjoyed the event and the industry trends.

The Next Edition of COSMOBEAUTY SEOUL 2025 will be held from May 28th – 30th in COEX Hall A, Seoul, S. Korea
Once again, the event will cover all sectors of the beauty industry including Cosmetics, Ingredients · Packaging, Hair · Scalp, Aesthetic · Spa, Nail · Foot · Tattoo, Inner Beauty · Health, Smart Beauty, Natural · Organic · Vegan. The Organizers welcome global exhibitors and buyers who have an interest in K-beauty products or market.

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