The oldest Korean hair & beauty exhibition, COSMOBEAUTY SEOUL, will be held at Hall A on the 1st floor of COEX in Seoul, South Korea. The three-day show will run from Wednesday 29th – Friday 31st May 2024.

Celebrating its 38th edition this year, COSMOBEAUTY SEOUL boasts the oldest traditions among hair & beauty industry fairs in Korea. It enjoys a rich panorama of exhibitors with various proposals including Cosmetics, Ingredients, Packaging, Hair, Scalp, Beauty Spa, Nail, Foot, Tattoo, Inner Beauty, Health, Smart Beauty, Natural, Organic & Vegan.

Since its first edition in 1987, COSMOBEAUTY SEOUL has been annually certified by the Korea Exhibition Industry Promotion Association. Last year, 374 companies from 17 countries participated in the exhibition, a participation which confirms a trend of positive growth, especially after the problems caused by the pandemic. All the booth spaces for the 2024 show were already sold out in December last year, five months before the opening.

The exhibition will showcase 540 booths from around 430 companies, including national pavilions from Korea, Poland, Indonesia and China. Visiting companies are expected from numerous countries including Finland, Italy, Turkey and Japan.

“We are working hard to prepare more companies to participate in the exhibition so that new products and technologies can be seen,” stated aspokesperson for the fair. “In particular, we will be able to experience more diverse products first hand this year, as there are more new exhibitors and new products than ever before.”

Starting this year, the Hosted Buyer meeting will be conducted as a “walking meeting” with the aim to conduct it more effectively. The initiative wants to increase the number of domestic and foreign buyers visiting COSMOBEAUTY SEOUL.

The new meeting method is expected to offer the opportunity to conduct more meetings with various buyers, overcoming the previous problem that some exhibitors have raised about the limitation in the schedule for meetings.

Concurrent events include the “Rookie of the Year” Awards, professional seminars, and beauty contests. “Rookie of the Year” discovers new rookie products and supports their growth. The awards are conducted by global cosmetics market research firms and professional judges to guarantee objectivity and professionalism. The final winning product will then be showcased at some point during the course of the exhibition.

Visitors and buyers can pre-register through the website until Monday, May 27th – free admission is available when registering.
For more information on COSMOBEAUTY SEOUL, please check the official website