In an internationally positive scenario, the Italian beauty industry saw a €15.1 Billion turnover in 2023 (+13.8%) and further growth in 2024 to an estimated €16.6 Billion (+9.8%). The government is ready to support this encouraging trend that makes Italy the fifth in the world in terms of export capacity in manufacturing/industrial goods.

We were aware that the performance of the global hair & beauty industry is breaking new records in different areas of the world. This is confirmed by the data announced at the recent 55th edition of Cosmoprof Worldwide Bologna, which attracted 3,012 exhibiting companies from 69 countries, marking a 4% increase compared to 2023. The international appeal of the event was confirmed 58% coming from Europe and 42% from the rest of the world. Particularly noteworthy is the percentage of new exhibitors compared to 2023, which accounts for 35% of the total. This indicates how this event is effective for brands seeking global visibility for the first time.

“At Cosmoprof Worldwide Bologna, an entire supply chain representing Made in Italy finds expression and engagement,” said Benedetto Lavino, President of Cosmetica Italia – the personal care association. “The high standards of quality, safety, innovation and creativity increases the event’s appeal, not only on the domestic market but also overseas – suffice to say that in the last 20 years, the value of our exports has quadrupled, exceeding €7 Billion in 2023, equal to 46% of national cosmetics production which has exceeded €15 Billion.”

To encourage the trend for growth, the Italian government intends to bring new resources to the table. In fact, “€13 Billion in tax credits are coming in 2024-25 for companies that invest in digital and green transition”, announced the Minister of Made in Italy, Adolfo Urso, from the Cosmoprof stage.

He also mentioned another government initiative – Made in Italy Day, set for April 15, which will promote the excellence of Italian production with over 300 dedicated events. “Cosmetics is a model of success. In 2023, Italy overtook Korea and is fifth in the world in terms of export capacity of manufacturing/industrial goods. Hair & beauty companies invest double the national average in R&D,” concluded Urso.

“The results of Cosmoprof Worldwide Bologna 2024 reflect the confidence and optimism of the global market: despite a very complicated international scenario, companies and operators still choose Bologna to plan their next activities and meet suppliers, manufacturers, brand owners, buyers, distributors, and retailers from around the world,” emphasised Gianpiero Calzolari, President of BolognaFiere. “Cosmoprof Worldwide Bologna is a global excellence in the trade fair sector: it boasts a community of over 500,000 operators and over 10,000 companies from 190 countries. After 55 editions, Cosmoprof Worldwide Bologna is still an indispensable business partner for athose operating in the cosmetics industry.”