Despite the wait, digital events organised by the well-known exhibition will plug the gap with two unprecedented formats, one in June and one in September.
The 53rd edition of Cosmoprof Worldwide Bologna, will be back in attendance next Spring, from 10th – 14th 2022.
Organizers say that “The event has been further postponed to the more traditional March dates to guarantee exhibitors and operators a high-performance and quality business event, in line with the prestigious heritage of the brand.”
Cosmopack, which hosts the best of the supply chain and the retail and perfumery sectors of Cosmo | Perfumery and Cosmetics will be inaugurated from Thursday to Sunday, while Cosmo | Hair, Nail and Beauty Salon will welcome professional operators from Friday to Monday.
While waiting to return to the physical event and to respond to companies and operators’ need to resume activities as soon as possible, Cosmoprof Worldwide Bologna will host a new event from 9th-13th September 2021, with a new format designed primarily for the relaunch of the beauty sector.
In the meantime, digital initiatives will draw a more significant interaction between international stakeholders, starting with WeCosmoprof International, a digital event scheduled from 7th – 18th June and expected to be an unprecedented business and networking platform. For the first time will involve exhibitors and visitors across all the trade fairs of the Cosmoprof network. Other events by Cosmoprof are also anticipated in the second half of 2021.
“After careful evaluation, the event will be back in attendance on the usual dates of March, more suited to the needs of the industry that Cosmoprof represents,” said Gianpiero Calzolari, President of BolognaFiere. “However, the need to resume activities is very much felt among the players in the sector, therefore a new event will be exceptionally organized with an unprecedented format, which will bring stakeholders to Bologna, from 9 to 13 September for a first relaunch of the cosmetics industry “.
“An international event of the calibre of Cosmoprof Worldwide Bologna, which in 2019 saw the presence of over 250,000 operators from 154 countries, of which 47% foreign, and more than 3,000 companies from 70 countries, 70% of which international, needs of an essential balance of factors,” underlined Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “For over 50 years, the event has been the first appointment in the calendar to define the business strategy for the entire year, during which the
new global collections and collaborations are emerging. To ensure a functional edition in line with market expectations, it is necessary to reschedule Cosmoprof in March 2022. In the meantime, to help the sector recover, in September we will organize an event that will attract operators and companies for a first but fundamental relaunch of activities”.