After six successful editions of Beyond Beauty ASEAN and five editions of ASEANbeauty, the new alliance among BolognaFiere, Informa Markets and China Beauty Expo will bring new projects and business opportunities in the area.
The organisers have announced that Cosmoprof CBE ASEAN is going to reopen in Bangkok from 15th – 17th September 2022.
Thanks to its vibrant culture, hospitality and infrastructure, Thailand is considered the hub of ASEAN. Its cosmetics industry is currently the biggest in the area and ranks third in Asia after Japan and South Korea. The safety of the environment is ensured by over 70% of the entire population being fully vaccinated as of January 2022.
ASEAN is a business international aggregation that consists of 10 members countries in SE Asia, which total a population of 750 million. The beauty industry in the area has adopted new strategies to react to the pandemic and remain an area of high potential for international brands.
Cosmoprof CBE ASEAN is the fifth destination of the Cosmoprof network alongside shows in Bologna, Las Vegas, Hong Kong and Mumbai. These involve over 500,000 professionals and 10,000 exhibitors from all over the world.
This year the event will be divided into two main areas:
1) Branded Finished Products, to connect brands with distributors and retailers. It includes ‘Beauty Made in Thailand”, a special area organized to give value and identity to the Thai Beauty Industry, to attract international visitors to Bangkok, see and experience Thailand through the famous Thai Beauty culture.
2) Supply Chain, focused on Manufacturing Technologies, Machinery, Packaging & OEM/ODM service for cosmetics, personal care products and will host companies representing the entire cosmetics supply chain.
The exhibition will also offer a digital platform to connect suppliers and buyers virtually and physically all year long, enabling participants to scout for new buyers, innovative brands and suppliers from all over the world.
Among other initiatives that characterize the Cosmoprof format, CBE ASEAN will showcase:
The Buyer Program: a project addressed to both international beauty professionals and buyers from Thailand that encourages the connection between supply and demand of the cosmetic industry.
CosmoTrends: a free opportunity opened to all exhibitors who present innovative products.
CosmoTalks: a series of seminars to brings together industry leaders sharing their knowledge and insights.
