Cosmoprof North America Miami concluded its inaugural edition with resounding success, solidifying its position as the premier beauty launchpad. The event, held from January 23rd–25th, welcomed an impressive 19,000 visits representing 113 countries, alongside a diverse array of over 700 exhibitors from 40 countries.
A lively international vibe at Cosmoprof North America Miami hit visitors and exhibitors representing many categories like skin care, makeup, fragrance, hair care, nails, and the beauty supply chain. The new products and launches showcased transformed the dynamic show floor in a bustling hub for innovation, highlighting the latest trends and ground-breaking beauty solutions.
Planning a second Cosmoprof NA in Miami (in synergy with the traditional appointment in Las Vegas) the joint venture among Bologna Fiere Group, Informa Markets, and Professional Beauty Association PBA proved to have chosen the right strategy for the Hair and Beauty industry of North and South America.
“The success of the first edition of Cosmoprof North America Miami is really a positive signal for the development strategy of the Cosmoprof network,” declared Antonio Bruzzone, Chief Executive Officer of BolognaFiere Group. “As a global partner for business for all beauty stakeholders, our aim is to facilitate networking and commercial relationships; starting today we can provide our global community with two specific events dedicated to the US market, enriching the global offer of our international platform.”
“As we celebrate the triumph of Cosmoprof North America’s expansion to Miami, the launch’s success reverberates into Las Vegas, solidifying both shows as vital hubs in the ongoing robust growth of the beauty industry in the United States,” remarked Ed McNeill, Senior Vice President of USA Beauty. “With a shared objective, these events provide an unparalleled experience, nurturing innovation and fostering connections for all stakeholders.”
“With the success at Cosmoprof North America Miami, we look forward to the sustained momentum at Cosmoprof North America Las Vegas in July,” said the Professional Beauty Association’s Executive Director, Nina Daily. “These notable events underscore the power of collaboration and a collective vision dedicated to empowering beauty professionals, strategically shaping the future of the industry.”
One of the distinctive features of the event was the presence of country pavilions, supported by foreign governments that recognized the pivotal role of creating exposure for their brands in the U.S. These pavilions, representing countries Brazil, China, Colombia, France, Germany, South Korea, Spain, and Turkey, added a global dimension to the event, fostering international collaboration and showcasing the beauty industry’s diversity.
The Buyer Program and Collaboration with U.S.C.S.
The Buyer Program, an exclusive initiative by Cosmoprof facilitating impactful B2B networking between exhibitors and buyers, orchestrated a multitude of highly productive meetings. Notable participants in the Buyer Program comprised esteemed companies such as 1 Hotels, Blush-Bar, CVS Health, Icsitum, Nordstrom, Olivela, El Palacio de Hierro, Space NK, and Walmart Puerto Rico. Also, in collaboration with the U.S. Commercial Service, 175 delegates were registered from 17 countries, including Colombia, Ecuador, Ghana, Jamaica, and Mexico, fostering meaningful B2B engagements with exhibitors.
CosmoTalks and Cosmopack Education sessions emerged as significant highlights of the show, with numerous sessions selling out before the event, underscoring the industry’s hunger for education. Topics ranging from “Beauty Business Start-Up: What You Must Know Before You Launch!” to “Revolutionizing Beauty: Unveiling the Secrets of New Product Innovation” and “The Lowdown on Environmentally Conscious Packaging” drew eager attendees seeking invaluable insights and expertise from speakers representing The Estée Lauder Companies, Shiseido, Ulta Beauty, Unilever, and more.
The first edition of Cosmoprof North America Miami proved to be a catalyst for industry professionals, providing a unique platform for networking, business expansion, and knowledge exchange. As the inaugural edition ended, the overwhelmingly positive response from both exhibitors and attendees affirmed the event’s success and marked the beginning of a new era for beauty innovation in the vibrant city of Miami Beach.
The second stop of the Cosmoprof Network for the US beauty community will be Las Vegas for the 21st edition of Cosmoprof North America Las Vegas at the Mandalay Bay Convention Center from July 23rd-25th, 2024, with registration now open. The second edition of Cosmoprof North America Miami is scheduled to take place in Miami Beach, Florida, from January 21st-23rd, 2025, further solidifying its role as a crucial platform for the beauty industry in the Americas.