Dates have been announced for a new Miami event destined to become the East Coast’s version of Cosmoprof North America, working in tandem with the traditional Las Vegas venue out West. January 23rd–25th 2024 are the dates for the first, not‐to‐be‐missed Miami event.
In 2022, Informa Markets, BolognaFiere and Professional Beauty Association (PBA) signed an agreement for a large number of hair & beauty events to be held across the USA. The first big outing to come to fruition out of this arrangement is Cosmoprof North America to be held in Miami Beach Florida from January 23rd – 25th 2024 at Miami Beach Convention Center, with the collaboration of Greater Miami Convention & Visitors Bureau (GMCVB).
During the presentation in front of main industry players, the organisers underlined the importance of the new edition of the well-known hair & beauty fair, especially for the Eastern USA and Latin American markets.
“We are thrilled to welcome Cosmoprof North America and our partners Informa Markets, BolognaFiere, and the Professional Beauty Association to the City of Miami Beach for an incredible beauty industry event in 2024,” said City of Miami Beach Mayor Dan Gelber. “Alongside the Miami Beach Convention Center and the Greater Miami Convention and Visitors Bureau, I am proud to position Miami Beach as a destination for business and commerce, and look forward to strengthening our city as a hub for beauty professionals for years to come.”
With the recent acquisition of Premiere Beauty and its sister exhibitions the 3 organizers are expected to showcase Cosmoprof North America’s extraordinary customer experience reputation with Premiere Beauty’s top‐notch educational approach as the preeminent beauty show comes to Miami, the “U.S. Gateway to Latin America.”
“The joint venture we are establishing with Informa Markets and PBA is a great step for BolognaFiere and Cosmoprof. By joining forces, we are reinforcing the offer of performing and committing B2B beauty trade shows in the U.S. market,” highlights Antonio Bruzzone, General Manager of BolognaFiere. “The industry is asking for highly performing business events and for 365 days of services to facilitate their commercial relationships. Creating synergies and improving the tools we already implemented in all the Cosmoprof events around the world will for sure support the growth of the cosmetic industry in the U.S. market.”
Nina Daily, Executive Director of the Professional Beauty Association added “PBA is committed to supporting and elevating the entire beauty industry, and the expansion into Miami Beach allows us to further the reach of the industry’s most renowned B2B event.”
Cosmoprof North America’s decision to expand the leading B2B trade show to Greater Miami and Miami Beach represents a pivotal moment in bridging the gap between the U.S. and Latin America beauty industries: a smart move to take advantage of the vast business opportunities that lie in this region.
Ed McNeill, Senior Vice President of Premiere Show Group for Informa Markets, said “It is an honour to be able to expand Cosmoprof to a new home with close ties to the booming Latin American beauty market. Not only will this strengthen Cosmoprof’s portfolio but will also create synergies between key leaders that will be impactful for years to come.”
While Cosmoprof’s West Coast show will remain at the Las Vegas Convention Center, the new East Coast edition, Cosmoprof North America – Miami, will provide a renewed focus on the Hispanic market. This rapidly growing segment in the beauty industry demographic segment has outspent non‐Hispanic buyers by more than 13% in the past few years and demonstrates unparalleled interest in the procurement of personal care products that are natural and environmentally friendly.
To learn more about Cosmoprof North America, visit cosmoprofnorthamerica.com
