The 21st edition of the hair & beauty show in Las Vegas is set to empower innovation, networking and new, exciting discoveries. One thousand beauty brands and suppliers will enjoy an audience of thousands of buyers, retailers, distributors, brands and press looking for new inspiration from the sector.
The hair & beauty industry is buzzing with excitement as Cosmoprof North America is set to celebrate its 21st edition from July 23rd – 25th 2024 at the Mandalay Bay Convention Center. Organised to meet the demands of the rapidly expanding U.S. beauty market, attendees can anticipate an abundance of innovative ideas to excite and delight. Current reporting shows 76% of exhibitors did not participate in the Miami edition earlier in the year while 54% are new to the Cosmoprof North America network.
Then there’s Cosmopack – the only event in the Americas dedicated to the entire beauty supply chain – which will continue to go from strength to strength with both new exhibiting brands and many returning favourites. Select Cosmopack exhibitors include nail polish manufacturers Color Display, Cosmetic Industries, Ingredients & Raw Materials Contract manufacturers Make-up and Skincare.
Country pavilions will showcase authentic elements and innovation from countries like China, Colombia, the Dominican Republic, Italy, South Africa, and South Korea and first-time participation from Australia and Fiji.
Attendees can discover the most comprehensive array of cosmetics and personal care items from around the world in various curated special areas designed to highlight unique segments of the beauty industry. These include Discover Beauty, focusing on prestige brands new to the U.S. market or with a limited retail footprint; Discover Black-Owned Beauty, showcasing beauty brands from Black-owned founders; Discover Green, dedicated to clean, eco-friendly, organic, and/or natural products in beauty; and The Beauty Vanities, dedicated to smaller brands with a limited number of SKUs.
Networking and Buyers Programs
With already 43% of registered attendees being first-time attendees to Cosmoprof North America, this year’s event offers unparalleled opportunities for networking and connecting with new buyers and industry executives.
The Buyer Program, which helps facilitate curated matchmaking opportunities between exhibitors and key beauty industry buyers, will host everyone like retailers and e-tailers such as Neiman Marcus and Target and first timers like TikTok Shop.
Launching this year, Cosmoprof North America’s coaching sessions will allow exhibitors to network with industry insiders and receive expert guidance from coaches Janelle Freeman and Nicole Musco to enhance their pitch, refine their marketing strategy, and excel in important meetings with buyers.
Attendees and exhibitors can begin networking with each other before the event through the new and enhanced Cosmoprof North America Online Directory featuring MyMatch. MyMatch is a matchmaking tool powered by
AI and a sophisticated filtering function that suggests exhibitors that may interest an attendee and vice versa. Participants can send messages or request meetings if they agree with the match. This platform will go live on June 24th for all registered show participants and will be integrated with a new Cosmoprof North America mobile app launched in mid-July.
Education
The 21st edition will continue to present robust educational offerings through CosmoTalks (for wide-ranging industry insights), Cosmopack Education (focused on beauty supply chain innovation and solutions), and The Entrepreneur Academy (workshops provided for beauty entrepreneurs). This year’s notable highlight is the panel “End-to-End Prestige Beauty Landscape in a Time of Evolution” featuring all Estée Lauder Companies brands, including The Estée Lauder Companies, Smashbox, and Aveda. This esteemed gathering of industry giants promises profound insights into the strategies and innovations driving
success across these iconic brands. From marketing strategies to product development and sustainability initiatives, the panel is set to illuminate the path forward in the ever-evolving beauty industry.
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