Market agencies and trend analysts, key industry players and well-known trainers gather in Bologna with their focus on the hair & beauty sector and its ongoing growth and prosperity.
We are only a few days away from the opening of Cosmoprof Worldwide Bologna and Cosmopack 2023 – the most anticipated international exhibition in hair & beauty. The event is promising to regain its pre-pandemic level and offers a mesmerising range of innovative opportunities, destined to make it the most celebrated occasion in its industry.
Cosmoprof is not only an exhibition space, but it also includes a rich programme of insights and updates from international experts and worldwide prestige partners.
Here are some of the main highlights expected at Cosmoprof 2023:
EVENTS FOR THE HAIR SECTOR
ON HAIR BY COSMOPROF will be back on Sunday and Monday at the On Hair Arena, inside Hall 37. Trends in colours, cut and hairstyle will be the absolute protagonists of the catwalk, enriched by over 200 luminaires and by a new generation led wall. Among the attending teams, Alfaparf, Extrema Hair, Attilio Artistic Team, Now Professional Team, Brelil, Farmagan, Revlon Professionals, Schwarzkopf Professional, Urban, My.Team Academy x My.Organics, Gea Academy x Shot, ShowPony and Argis Distribution, Fashion Mix & Xenon Group, American Crew, Acconciature Michele Rinaldi, L3VEL, Uppercut Deluxe.
Among the initiatives of Cosmoprof 2023 dedicated to the hair sector, is the ITALIAN HAIRDRESSER AWARD, now in its 5th edition. The contest celebrates the excellence of Made in Italy promoting the creativity and skills of the most talented Italian hairdressers. The winners, selected by a Jury made by the trade publications BARBER EVO, ESTETICA, GLOBELIFE, YOU.COM and other relevant experts within the sector.
As part of COSMO ONSTAGE, on Sunday March 19th HAIRitag will turn the spotlight on the hair world: the sector gurus will reveal how the Hair Salon of the future will be. On Monday, March 20, the young talents of Hair Ring Selected will be on the stage in collaboration with Camera Italiana dell’Acconciatura and Next Fashion School.
Cosmoprof Worldwide Bologna is also turning the spotlight on male grooming and barbering with a dedicated event called Hub45. Situated in Hall 37 will host 10 specialised companies in this creative field.
The CosmoForum sessions will be hosted inside the two buyer lounges placed in Halls 14 and 36. On Friday, March 17th, inside the Buyer Lounge in Hall 14, a panel discussion organised by the magazine IMAGINE will be dedicated to business implementation for the Italian perfumery department.
From Thursday, March 16th, to Saturday, March 18th, CosmoTalks sessions will take place at the Service Centre featuring the most actual topics for the hair & beauty industry. 12 round tables with speakers from all over the world, ready to share experiences, forecasts and analyses with companies, buyers, retailers and distributors attending Cosmoprof Worldwide Bologna.
This year’s key themes include the impact of technology on consumer habits; sustainability in the supply process for raw materials; the recycling of cosmetics packaging; the “blue biotech” approach linking ocean conservation to scientific innovation; new ways of communication between companies and consumers and the role of beauty as a psychological element. Market analysis will be part of the schedule, with a particular focus on the Middle East and insights into macro-tendencies in current and future market trends.
For further information, please visit www.cosmoprof.com