Cosmoprof Worldwide Bologna 2024: Ready to Roll with Sell-Out Appeal!

Cosmoprof Worldwide Bologna celebrates its 55th anniversary this Marchand anticipation is already at fever pitch. The excitement kicks off on March 21st across all pavilions.

Over 3,000 companies from more than 60 countries have so far confirmed and the exhibition area is almost sold-out. Over 20 country pavilions are also set to add some outstanding international appeal to the event. Advanced online registration has proved to be a successful strategy, with significant growth in pre-bookings compared to 2023, especially from international operators.

The collaboration with the Minister of Foreign Affairs of Italy and with ITA – Italian Trade Agency are having a strong impact on the attendance of top buyers and retailers from the best performing markets, with more than 70 delegations already confirmed.

These results reflect the general trust and optimism of the market, as well as the positive approach of stakeholders to the new format, with all pavilions opening on the same day, Thursday, March 21st. Cosmopack and Cosmo Perfumery & Cosmetics will be open for 3 days and will close on Saturday, March 23rd. Pavilions dedicated to the professional channel of Cosmo Hair Nail & Beauty Salon will be open for 4 days and will close on Sunday, March 24th. “The decision to revise the event dates is motivated by the changing habits of industry professionals”, explains Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “Opening all pavilions on Thursday will facilitate contact between companies and international operators across all distribution channels”.

The peak day for professional operators will be Sunday, with a rich schedule of events. In-depth sessions are characterizing Cosmo Onstage, the stage dedicated to innovations in the professional beauty scene, with renowned industry experts playing the special role of GURUs. They will delve into specific themes and trends in a direct dialogue with professionals. There will also be in-depth sessions for professionals in the Hair sector thanks to HAIR BUSINESS FORUM, a new format bringing together prominent figures and the most acclaimed experts in the management and business of the hair sector. Hair Business Forum will be the grand finale of Cosmoprof 2024.

A strategic event for the hair industry is ON HAIR, the event of Cosmoprof Worldwide Bologna dedicated to hair fashion. On the catwalk of the On Hair Theatre, the most prestigious hairstylists and teams will showcase the most dramatic cuts, the latest colour trends, and the most creative hairstyles. For the 2024 edition, ON HAIR proposes a one-day event on Sunday, March 24th, with a schedule of shows that will amaze the entire hair community.
The One Day Event will host the most important artistic teams globally. A preview of confirmed brands includes L’Oréal Professionnel, Matrix by Urban, Redken, Gamma Più, My.Organics, FARMACA with Genny D’Auria and Mimmo Laserra, Gea Academy x Shot, Fashion Mix, Xenon Group, and many more to come!

For the 2024 edition, Cosmoprof will pay a strong tribute to the excellence of the hair industry. The Life Achievement Award, an annual award given by Cosmoprof Worldwide Bologna to a particularly influential personality in the industry, will be presented to Trevor Sorbie, a celebrity in the hair universe and a protagonist on the world’s main stages.

A UNIQUE EVENT ON THE INTERNATIONAL SCENARIO
The global cosmetic industry is valued at $427 billion, according to the 2023-2027 beauty report by the analysis company McKinsey & Company. This turnover is expected to increase by 6% annually, reaching $580 billion by 2027. In this highly competitive scenario, the role of Cosmoprof Worldwide Bologna becomes essential in supporting companies and operators in business development.

Cosmoprof Worldwide Bologna is the most important exhibition of the international Cosmoprof platform, which, with its events in Hong Kong, Mumbai, Las Vegas, Bangkok, and, from 2024, in Miami and Riyadh, offers unique international business opportunities. In March, Bologna will once again be the meeting point for over 250,000 operators from nearly 160 countries. The excellence of the business services offered and the simultaneous presence of active players in all sectors of the industry make attending Cosmoprof a unique and unparalleled experience.

Cosmoprof Worldwide Bologna boasts a dedicated team for incoming activities and scouting profiles in line with market needs. The Cosmoprof team also provides specific consulting services to address every business need thanks to exclusive match-making tools such as Cosmoprof My Match and the Buyer Program aimed at buyers from around the world.

“Generally speaking, Cosmoprof confirms its role as the leading B2B event for the cosmetic industry. It is still globally recognized as a unique kaleidoscope to discover the industry’s transformation”, highlights Zannini. “It excels in both the excellent innovative quality and global appeal of the exhibition, as well as inspiring training sessions hosting prestigious experts and opinion leaders. Additionally, specific digital services tailored to individual needs and the expertise of a highly qualified team help stakeholders build new business relationships and projects”.