In cooperation with Spatial, Coty is poised to launch a brand-new initiative – the Coty Campus Metaverse for Employees. The launch is scheduled for Autumn 2023.
The Metaverse is slowly attracting the attention of many big firms. A slow start saw some observers doubted the potential economic success of virtual reality. There were also numerous drawbacks suffered in the first year of activity, especially by Zuckerberg’s Meta new company. 2023, however, has seen a marked increase in the number of companies investing in the Metaverse. The trend has also included some global players in the hair & beauty industry, such as L’Oréal and, more recently, Coty.
Coty has partnered with Spatial to launch Coty Campus, an internal Metaverse for its 11,000 global employees.
Starting in Autumn 2023, the virtual campus will upskill Coty’s global workforce and will empower future innovation for Coty’s broad portfolio of brands.
The Coty Campus is a key development in the company’s digitalization strategy and attempts to demonstrate its commitment to innovation and progress.
Coty Campus integrates tools such as text and vocal chat discussions, screen-and-filesharing and customizable avatars.
It will be the first metaverse to gamify global collaboration and engagement through a phygital reward system, based on item collection, location exploration, and quest fulfilment.
Coty chief digital officer Jean-Denis Mariani said: “Coty is committed to being a leader in digital and continues to push the boundaries of innovation. With Coty Campus, we are proud to leverage Spatial’s Web3 and gaming technology on a ground-breaking scale to create new immersive experiences that will provide the most interactive solutions for collaboration and co-creation. Coty is thrilled to be the first Beauty company to embark on this kind of project.”
Spatial global director, partnerships Gianna Valintina, said, “Partnering with Coty to create and launch Coty Campus is a significant industry milestone, reinforcing Spatial’s commitment to developing accessible virtual experiences that foster engaging and meaningful connections across web, mobile, and VR. Together, we take pride in pushing the boundaries of technology and crafting new models for scalable gamified experiences for Coty’s 11,000 global associates.”
