After its cancellation in 2020, the 53rd edition of Cosmoprof Worldwide Bologna, will be held from 18th – 22nd March 2021.

One of the most iconic appointments in the Hair & Beauty Industry calendar is Cosmoprof Bologna, which did until this year take place every year since 1967. It attracted the widest range of people from the beauty industry from all over the world. The last edition in 2019 gathered over 3,000 companies and 265,000 visitors from 150 countries under one roof.

Scheduling precise dates for March next year is, of course, necessary so that visitors and participants have enough time to organise themselves, but it is also a sign of hope and optimism. Although the global economy will take a long time to recover completely, it’s important that we can look to the future and see something that at least resembles normality on the horizon.

“In these months we have never stopped our activities,” says Gianpiero Calzolari, President of BolognaFiere. “To face the forced lockdown, we implemented new business tools to keep giving voice to the excellence and quality of the cosmetic industry. Today a new phase is starting for us: we are working to our show scheduled for next spring, to offer international companies and operators a high-performance and content-rich event, in full compliance with the required safety standards. “

Enrico Zannini, General Manager of BolognaFiere Cosmoprofcontinues: “The exhibition in March 2021 will be a fundamental step in our development strategy. We will make our entrance into a new decade proposing cutting edge initiatives and technologies, which have been implemented thanks to the competence and recognition gained over our 50-year history, to optimize our offer of B2B services. After the first June edition, we will confirm a new appointment of WeCosmoprof, our digital event. Further to that, we are evaluating new collaborations to improve our exhibitors and the international community’s business experience on the show floor. Hard work expects us in the next months, and we are looking forward to welcoming the companies and operators of our
network to Bologna. Our goal is to repay them for their trust in our group with a successful and high-quality event, worthy of the Cosmoprof brand.”

“I have been particularly proud of the reaction of the beauty industry in the latest months. As an excellence recognized for its economic, scientific and social values, it has been able to make its contribution in an unprecedented situation,” adds Renato Ancorotti, President of Cosmetica Italia. “Giving companies resources and concrete tools for the development of their business has always been a priority. Today, thanks to the historic collaboration with BolognaFiere Cosmoprof, we can start looking at 2021. We will work with our partner to confirm Cosmoprof as a unique event in the world, being the best platform between the cosmetic industry and the market.”

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