Following its recent appointment of a new CEO, L’Oréal is seeing many changes in top positions worldwide.
Effective immediately, L’Oréal USA has appointed David Greenberg CEO, President of North American zone and member of the L’Oréal executive committee. Greenberg succeeds Stephane Rinderknech, who has left the company. Rinderknech was appointed CEO of L’Oréal USA and President of the North American zone in 2019.
Greenberg has developed his career inside L’Oréal and has been with the company for more than 28 years. His previous position was President of L’Oréal’s Professional Products Division in North America. During his five-year tenure, Greenberg oversaw the growth of SalonCentric, accelerated the growth of the business in new channels and modernised the professional products business into a digital, omnichannel one. Earlier in his career, Greenberg served for eight years as president of Maybelline, Garnier and Essie within L’Oréal USA’s Consumer Products Division and, for another six years, he directed marketing for the L’Oréal Paris brand.
Nicolas Hieronimus, CEO of L’Oréal, said: “I have known David for many years. David is one of the architects of L’Oréal’s rise to become the market leader in the US, and he still leads with the same entrepreneurial, innovative and competitive mindset. He is a successful team builder. I am very proud to name the first American to head the North America zone and to join our group’s executive committee. North America zone is one of our biggest engines of growth and David is the right person to take our team and business to new heights.”
On the subject of the former President, Hieronimus added: “I’d like to take this opportunity to warmly thank Stéphane for his significant contributions to L’Oréal during the last 20 years, notably in China and lately in the USA, where he leaves a very strong team that will continue to drive our success in North America.”