Two outstanding initiatives have been launched this year by the Parma Cosmetic Group: the ground breaking Davines GroupRodale Institute European Regenerative Organic Center, a hub for research and farmer training; and Rethinking Plastic – a global campaign aimed at preventing 100 tons of plastic from reaching the sea.

Just outside of Parma, Italy, Davines has created a very special space: 15 acres dedicated to a carbon-neutral village, including office space, labs, a scientific garden, a bistro, and more.
Known as the Davines Village, it’s the global headquarters of Davines and Comfort Zone – the sustainable beauty destination which will expand to include yet another pioneering initiative: Davines Village will become the site of the Davines Group – Rodale Institute European Regenerative Organic Center. This is the first international Regional Resource Center by Rodale Institute, theleaders in the regenerative organic movement, an organization credited with coining the term “regenerative organic” in the 1980s to distinguish a kind of farming that goes beyond sustainable.
Regenerative organic farming has the potential to sequester carbon, mitigate climate change, promote biodiversity, and protect our soil, air, and water.
In this critical phase of life on our planet, a new paradigm of economic and demographic growth is only possible if the Earth’s ecology is preserved and enhanced,” says Davide Bollati, Davines Group Owner & Chair. “With the aim of tackling this gigantic task, Davines Group has been doing its part throughout the years with humility and enthusiasm for the cause”.

The new European Regenerative Organic Center will encompass a 10-hectare site on the Davines Village campus in Parma, Italy, focusing its research and education on small to mid-size European farms growing specialty crops for food, nutrition, and beauty.
“Since our founding in the 1940s, Rodale Institute has supported organic farmers and their communities as organic has grown to a $60 billion industry in the United States,” said Jeff Moyer, Rodale Institute CEO.

Another of Davines’s green initiative is called “Rethinking Plastic”: aglobal campaign aimed at preventing 100 tons of plastic from reaching the sea, in partnership with Plastic Bank®.

In line with its pioneering path to produce products that are good for people and for the planet, the Davines Group launches “Rethinking Plastic”, a global campaign to raise awareness about plastic, one of the most common packaging in daily use beauty products, and introduce an ongoing evolution towards more sustainable choices.
The global campaign in partnership with the social enterprise Plastic Bank®, will help prevent 100 tons of plastic from invading the oceans while improving the quality of life of local populations involved in collecting plastic. Led by Davines (haircare) and Comfort Zone (skincare), the campaign was launched on the group’s official media channels on September 23rd. This is not the first project the company has taken on regarding collecting plastic, but it is certainly the first one with a global impact.
It has become obvious that the only way to accelerate the needed transformation from the current socio-economic extractive model towards a new regenerative paradigm – a transformation that can no longer be postponed – is that of creating multilateral alliances and coalitions working together to reach that objective of sustainability and regeneration.” said Davide Bollati, Chairman of the Davines Group.

“We’re excited to be partners with Davines – a company that shares our vision on creating environmental, social, and economic impact,” said David Katz, founder and CEO of Plastic Bank. “Our partnership represents a unique opportunity to reveal the value of plastic and make a direct impact in the effort to stop ocean plastic.”

Indonesia, Brazil, and the Philippines are the areas involved in this phase of the collection project with Plastic Bank: all regions where recycling is challenging. These countries have high pollution rates from plastic and high poverty levels due to the lack of waste treatment infrastructure and the dependency on disposable packaging, which means a disproportionate amount of pollution.

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