TAGS: COVID-19,europe,France

Yet another event is postponed as a result of the Covid-19 pandemic lock-downs worldwide.

Given the evolution of the pandemic and the latest measures taken by the French government, the third edition of the BS CONGRESS initially scheduled for May 17 and 18, 2020 at the Center International de Deauville has been postponed to June 7 & 8. Building on the success of previous editions (Monaco in 2018 and Deauville in 2019), the premium event will maintain its 2-day format.

The Standing-Events teams are currently working on a rich program and are adapting content to include news on the economic / human difficulties which the whole sector is currently facing. More than ever, the themes of the conferences and meetings with experts will provide solutions and levers to facilitate projects and build the future of various players.

In this extraordinary situation, it seems prudent and necessary to postpone the BS Congress Deauville for a few weeks, our desire always being to contribute to the achievement of professional objectives in a more serene climate. The event is a good place to reflect, share with counterparts or customers, discuss with partners, and build a strategy. The BS Congress is the place for professionals aware of the challenges and attentive to the search for solutions aiming to progress, or even to perform in their businesses on the brink of a recovery that we want sustained. Together, we will overcome this crisis and continue the dynamics of the beauty, hairdressing and aesthetic sector,” explained Christophe Gabreau.

Premium and efficient, the event brings together around fifty brands and targeted visitors including key players and decision-makers in the hairdressing & aesthetic sector. Nearly 50 brand experts (hairdressing and aesthetic cosmetics, furniture, equipment, service) as well as many high-level speakers in conferences are expected to discuss common issues and share the strategic challenges of business: business development, profitability, business, marketing, customer relations, workplace hygiene, etc.

On the two-day program, exclusive meetings, networking, events and conferences will provide answers and solutions to managers wishing to carry out their development and/or installation project. Pre-organized and highly qualified, the meetings will be held in a business and friendly atmosphere.

In the conference program, three themes will be tackled in the context of emerging from the crisis:
– How to control and properly orient your communication budget in times of crisis? Should we still invest?
– What are the items in my balance sheet that I must master to cope with the revival of my salon?
Hygiene measures in a hair salon or beauty salon to protect my clients and employees.

The Standing-Events teams will pay particular attention to the implementation of government directives in matters of hygiene and prevention during the congress in order to protect the participants.

Some of the companies expected to participate include: Alpha Web (Software and digital), Bioglamour (Aesthetic material), Bleu Libellule (Business salon support service), Cindarella (Hairdressing furniture), Corpoderm (Aesthetic material), Dixisoft (Software and digital), Gamma & Bross (Furniture and equipment), Hair Angels (Coaching and training), Hygiène Plus (Hygiene and training), Ikosoft (Software and digital), Isis Group / Les Experts (Coaching and aesthetic material), Luno 21 Equipment (Aesthetic material ), Luxomed (Aesthetic material), The workshop (Training, development), Le ciseau.fr (digital), Mademoiselle Agathe (Organic cosmetics), Marcapar (Vegetable coloring), Men Stories (Men’s cosmetics and barber furniture), Mizutani ( Hair scissors), MBK Cosmetics (Hair scissors), Mon Shampoo (Hair cosmetics), Planity (Digital), Raphaël Perrier (Support and training), Shortcuts (Software and digital), Startec (Hair cosmetics), Vegetally (Organic cosmetics), Vitality’s (Hair cosmetics), 3CI (Software and digital)…

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