Fifteen honours across 10 categories to recognise the Middle East region’s role in global beauty and fragrance industries. Applications are now being accepted.

Beautyworld Middle East, the region’s largest international beauty and wellness trade fair, returns to Dubai World Trade Centre (DWTC) from 31 May to 2 June, 2020. This coming edition will host the inaugural Beautyworld Middle East Awards, dedicated to top performers in the regional beauty and fragrance industries.

“This is a long-overdue initiative to recognise highly buoyant industries with global roots firmly planted in the Middle East,” explained Elaine O’Connell, Beautyworld Middle East’s Show Director.

The Middle East region has a historical role internationally recognised for its production of some of the finest woods, scented resins, myrrh and incense, a heritage that reflects its entrepreneurial values and enables a leading position in the global industry.

Fifteen awards across 10 categories will be presented on the first evening of the three-day show (May 31st 2020),

The awards, which are now open for entries via the Beautyworld Middle East Website, will recognise: Best Marketing Campaign for a Store, Salon or Spa; Best Marketing Campaign for a Finished Product; Innovation of the Year in both fragrance and beauty; the Best Natural and Niche Fragrance and Beauty products; the Fragrance and Beauty Breakout Stars of the Year; the Best Homegrown Talent, Cult Classic and Perfumer of the Year. There will also be a Lifetime Achievement Award and a Jury’s Favourite honour.

The awards will be judged by a multi-national panel of independent experts, both perfume and beauty professionals. The panel includes France-based Mark Buxton, one of the world’s foremost perfume creators who has more than 25 years’ experience in fine fragrance creation.

Others on-board are Dubai-based Anthony Walsh, Creative Director and Owner of Mane Hair & Beauty Salon, and Gaëlle Doré, General Manager of centdegres, a strategy consulting agency.

Mr. Walsh said: “I’m really excited to be on the jury and a part of this fantastic initiative that brings the entire industry together in a night of celebration. The categories are truly comprehensive, encompassing all aspects of the beauty industry. We’re expecting some really innovative and unique nominations”. The ‘Lifetime Achievement Award’ is another special category since there are many professionals that have contributed so much to the beauty industry over the years,” added Mr. Walsh.  “This is their platform to be recognised and celebrated among peers and colleagues.”

Ms. Doré said:” The Middle East is one of the leading global regions in cosmetics and beauty, while it’s also a cradle of perfumery. Beauty and cosmetics from the Middle East inspire the world and the heritage of this region should be highlighted. Globally, we see an evolution of trends such as sustainability, so it’s important to show the innovations and achievements of the many brands that are adapting their business models and educating consumers about the new generation of beauty products and brands.”

The jury panel is completed by: Ria Chauhan, Head of Choice, FACES-Chalhoub Group; Florendia Couvaras, Category Manager Beauty, BOUTIQAAT, Dubai; Nicolas Grob, Publisher BW Confidential, France; Dominque Brunel, co-founder NEZ, France; Dr. Iyad Hiijawi, Senior Consultant, Euromonitor; Jerome di Marino, Perfumer, TAKASAGO, France; and Andy Moss, Thomas Kosmala, UAE.

Award finalists’ work will go on show at Beautyworld Middle East 2020 in front of an anticipated audience of more than 45,000 trade buyers and beauty professionals.

More information is available at:  www.beautyworldme.com.